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DPU Fine Arts & Yuedpao Link Business, Digital Art, Fashion

DPU Fine Arts & Yuedpao Link Business, Digital Art, Fashion

MGR Online•General•23h ago

Reader Briefing

DPU's Faculty of Fine Arts collaborates with Yuedpao to bridge academic learning with the fashion and business sectors, empowering students and youth through digital graphic design.

  • •The Faculty of Fine Arts at Dhurakij Pundit University (DPU) has signed an academic cooperation agreement with Yuedpao (Rerm Mai Company Limited).
  • •The partnership aims to integrate design education with real-world business practices, focusing on digital graphics for fashion collections.
  • •A Digital Painting Contest is planned for June 25, 2026, offering winners a chance to collaborate with Yuedpao on a fashion collection.

Overview

  • •On May 28, 2026, the Faculty of Fine Arts, Dhurakij Pundit University, signed a Memorandum of Understanding with Rerm Mai Company Limited (Yuedpao Brand).
  • •The Faculty of Fine Arts and Yuedpao entered into an academic cooperation agreement to enhance art and design education, connecting it to the business world.
  • •This collaboration builds on the success of previous Digital Painting Contests and the strong networking of DPU Fine Arts alumni at Rerm Mai Company.
  • •Students and youth will gain practical experience by seeing how creative works are developed from concept to market-ready products.
  • •A "SILPAKAM DPU X YUEDPAO DIGITAL PAINT CONTEST 2026" is scheduled for June 25, 2026, with an expected 300 participants.
  • •The partnership aims to equip students with a comprehensive understanding of real-world design, including cost, production, market demands, and value communication.
  • •The contest winners may have their work developed into a collection with the Yuedpao brand through the "Yuedpao YXZ" project.
  • •Yuedpao expressed interest in utilizing the artistic and design expertise of DPU Fine Arts to develop their internal personnel.

Full article content is available on the original source.

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Source: MGR Online (Original)

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Key Quotes

Asst. Prof. Kamolsiri Wongmuek
"“Working with a real brand will allow students to see the business process from start to finish, from concept development, pattern design, material selection, product adaptation, production, to market launch.”"
“การทำงานร่วมกับแบรนด์จริงจะช่วยให้นักศึกษาได้เห็นกระบวนการทำงานของธุรกิจตั้งแต่ต้นทางจนถึงปลายทาง ไม่ว่าจะเป็นการคิดคอนเซปต์ การออกแบบลวดลาย การเลือกใช้วัสดุ การปรับผลงานให้เหมาะกับสินค้า การผลิต ไปจนถึงการนำผลงานออกสู่ตลาด”
Asst. Prof. Kamolsiri Wongmuek
"“Real-world design must consider more than just aesthetics or creativity; it requires understanding all surrounding elements like cost, production process, market, consumer needs, and communicating the work’s value to the target audience.”"
“การออกแบบในโลกจริงต้องคำนึงถึงมากกว่าความสวยงามหรือความคิดสร้างสรรค์เพียงอย่างเดียว แต่ยังต้องเข้าใจองค์ประกอบรอบด้าน ทั้งต้นทุน กระบวนการผลิต ตลาด ความต้องการของผู้บริโภค และการสื่อสารคุณค่าของผลงานให้เข้าถึงกลุ่มเป้าหมาย”
Pallop Chaipong
"“We primarily want to support opportunities for youth, believing that when children are inspired and see their abilities have a space to be expressed, they can greatly extend their creativity.”"
“เราอยากสนับสนุนโอกาสของเยาวชนเป็นหลัก เพราะเชื่อว่าเมื่อเด็ก ๆ ได้รับแรงบันดาลใจและเห็นว่าความสามารถของตนเองมีพื้นที่ให้แสดงออก เขาจะสามารถต่อยอดความคิดสร้างสรรค์ไปได้อีกมาก”

Key Entities

Organization

Faculty of Fine Arts, Dhurakij Pundit University(คณะศิลปกรรมศาสตร์ มหาวิทยาลัยธุรกิจบัณฑิตย์)ℹ️
The academic institution partnering with Yuedpao to provide students with real-world business experience in design.
DPUℹ️
Abbreviation for Dhurakij Pundit University, an academic institution involved in a partnership for design education.
Yuedpao
A fashion and lifestyle brand entering into a collaboration with DPU's Faculty of Fine Arts to support young artists and designers.
Rerm Mai Company Limited(บริษัท เริ่มใหม่ จำกัด)
The parent company operating under the Yuedpao brand, involved in an academic collaboration.

Person

Asst. Prof. Kamolsiri Wongmuek(ผศ.กมลศิริ วงศ์หมึก)
Dean of the Faculty of Fine Arts at Dhurakij Pundit University, who signed the MOU and provided insights into the collaboration.
Pallop Chaipong(นายพัลลภ ชัยพงษ์)
Head of Social Responsibility Department at Rerm Mai Company Limited (Yuedpao Brand), who spoke about the brand's commitment to supporting young creators.
Thanongsak Saeiew(คุณทนงศักดิ์ แซ่เอี้ยว)
Founder and Managing Director of the Yuedpao brand, mentioned as a key figure behind the brand's establishment.

Place

Sajja Ketthaht Meeting Room(ห้องประชุมสัจจา เกตุทัต)
The location where the Memorandum of Understanding signing ceremony took place.