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Dongfeng Liuzhou Motor Launches FRIDAY & V9 at Bangkok Motor Show

Dongfeng Liuzhou Motor Launches FRIDAY & V9 at Bangkok Motor Show

MGR Online•General•2h ago

Reader Briefing

Dongfeng Liuzhou Motor enters the Thai market with new energy vehicles FRIDAY and V9, emphasizing technology and long-term commitment.

  • •Dongfeng Liuzhou Motor launched two new energy vehicle models, FRIDAY and V9, at the Bangkok International Motor Show on March 23, 2026.
  • •The company aims to penetrate the Thai and ASEAN markets with advanced technology, focusing on family travel and a new energy strategy.
  • •DFLZ announced a long-term strategic commitment to Thailand, including plans for local manufacturing and service network expansion.

Overview

  • •On March 23, 2026, Dongfeng Liuzhou Motor launched the FRIDAY and V9 models at the Bangkok International Motor Show.
  • •Dongfeng Liuzhou Motor introduced its new energy vehicle strategy and product lineup to the Thai market.
  • •Dongfeng Liuzhou Motor has a history dating back to 1954, with over 72 years of development and 57 years of automotive production experience.
  • •Xie Jiasheng, Deputy General Manager of DFLZ Import & Export Company, outlined the company's global expansion strategy.
  • •Dongfeng Liuzhou Motor launched its 'Global Dual-Engine' market expansion strategy in 2025.
  • •In 2025, Dongfeng Liuzhou Motor achieved a total export volume of over 53,000 units, a nearly 30% increase year-on-year.
  • •Dongfeng Forthing plans to establish 100 new service centers in Thailand within the next 3-5 years.
  • •Dongfeng Forthing emphasized its commitment to the Thai market through four key approaches, focusing on localized products and service enhancement.

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Key Quotes

Xie Jiasheng
"Dongfeng Liuzhou Motor was founded in 1954 as a key strategic base for Dongfeng Group in southern China, boasting over 72 years of development history and 57 years of automotive manufacturing experience."
Dongfeng Liuzhou Motor ก่อตั้งขึ้นในปี 1954 ในฐานะฐานยุทธศาสตร์สำคัญของ Dongfeng Group ในภาคใต้ของจีน ปัจจุบันมีประวัติการพัฒนามายาวนานกว่า 72 ปี และมีประสบการณ์ด้านการผลิตยานยนต์กว่า 57 ปี
Xie Jiasheng
"Dongfeng Liuzhou Motor was founded in 1954 as a key strategic base for Dongfeng Group in southern China, boasting over 72 years of development history and 57 years of automotive manufacturing experience."
Dongfeng Liuzhou Motor ก่อตั้งขึ้นในปี 1954 ในฐานะฐานยุทธศาสตร์สำคัญของ Dongfeng Group ในภาคใต้ของจีน ปัจจุบันมีประวัติการพัฒนามายาวนานกว่า 72 ปี และมีประสบการณ์ด้านการผลิตยานยนต์กว่า 57 ปี

Key Entities

Organization

Dongfeng Liuzhou Motor
A company that launched new energy vehicle models FRIDAY and V9 at the Bangkok Motor Show.
Dongfeng Group
The parent group to Dongfeng Liuzhou Motor.
Chenglong
A brand under Dongfeng Liuzhou Motor that has operated in ASEAN for over 30 years in the commercial vehicle segment.
Forthing
A brand under Dongfeng Liuzhou Motor focusing on passenger cars, which has entered the right-hand drive market.

Person

Xie Jiasheng
Deputy General Manager of Dongfeng Liuzhou Motor Import & Export Company who spoke about business expansion.