Dohome Introduces Second-Generation Heirs to Lead Management

Thansettakij•Economy•2d ago

Reader Briefing

Dohome introduces second-generation executives to manage specialized roles and transition from a family business to a modern public company.

•Dohome's revenue is balanced 50% between B2B (wholesalers) and B2C (retailers).
•The company is introducing second-generation heirs—Ariya Tangmitpracha, Salinthip Ruangsuttipap, and Maruay Tangmitpracha—into executive roles.
•Dohome operates 27 large-scale (Size XL) branches and over 30 Dohome To Go convenience stores.

•Dohome's current revenue is split equally at 50% for the B2B wholesale group and 50% for the B2C retail group.
•Dohome is updating large branches to be modern and implementing an Omnichannel system to connect the shopping experience.
•House Brand products account for 19-20% of total sales with over 20 brands, including Nash, Yoshino, Power Max, Finext, Marine, and Decos.
•Dohome has 27 large-scale (Size XL) branches measuring 15,000-18,000 sq.m. and over 30 Dohome To Go stores of approximately 1,000 sq.m.
•Ariya Tangmitpracha manages product management, House Brand strategy, supply chain planning, and human resources.
•Salinthip Ruangsuttipap oversees accounting, finance, financial risk management, and operational efficiency (SOPs).
•Maruay Tangmitpracha is responsible for online sales strategies, applications, marketplace platforms, and the Nai Chang brand services.
•The integration of two generations aims to elevate Dohome from a family business to a modern public company with a governance system.

Full article content is available on the original source.

Dohome(ดูโฮม)

A construction material retail and wholesale company transitioning to a modern public organization.

Nai Chang(นายช่าง)

A home service brand under the supervision of Maruay Tangmitpracha.

Ariya Tangmitpracha(นางสาวอริยา ตั้งมิตรประชา)

Executive Director responsible for product management, House Brand strategy, supply chain, and human resources at Dohome.

Salinthip Ruangsuttipap(นางสลิลทิพ เรืองสุทธิภาพ)

Executive Director overseeing accounting, finance, financial risk management, and branch operations at Dohome.

Maruay Tangmitpracha(นายมารวย ตั้งมิตรประชา)

Executive Director responsible for online sales strategy, digital platforms, and the Nai Chang brand at Dohome.

Bangkok and vicinity(กรุงเทพมหานครและปริมณฑล)

The primary location area for Dohome To Go convenience stores.