DOHOME: Combining Two Generations for Top 3 Market Position

Post Today•Economy•2d ago

Reader Briefing

Dohome Public Company Limited is transitioning from a family business to a professional national organization aiming for a top 3 market position in Thailand.

•Dohome Public Company Limited started 43 years ago as a small shop in Ubon Ratchathani.
•Dohome aims to become one of the top 3 construction material retail and wholesale brands in Thailand within 3-5 years.
•The company implements a balanced customer strategy with a 50/50 split between B2B and B2C segments.

Overview

•Dohome Public Company Limited originated 43 years ago as a two-unit shophouse business in Ubon Ratchathani.
•Adisak Tangmitpracha and the second generation of heirs are integrating the founder's trust-based DNA with professional management and digital innovation.
•Ariya Tangmitpracha manages product selection, House Brand strategy, supply chain, and human resource development.
•Salinthip Ruangsuttipap oversees accounting, finance, and operational standards including SOPs for branches.
•Maruay Tangmitpracha handles online sales channels, Omni-channel strategy, Customer Data Platform (CDP), and the Nai Chang home service brand.
•Dohome House Brands, including NASH, YOSHINO, POWER MAX, FINEXT, MARINE, and DECOS, account for 19-20% of total sales.
•Dohome currently operates 27 Size XL branches (15,000-18,000 sq.m.) and 30 Dohome To Go branches (1,000 sq.m.).
•Dohome divides its customer base equally between B2B wholesale customers (50%) and B2C retail customers (50%) to diversify risk.

Full article content is available on the original source.

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Source: Post Today (Original)

Key Entities

Organization

Dohome Public Company Limited(บริษัท ดูโฮม จำกัด (มหาชน))

A comprehensive one-stop home products destination for construction, repair, and decoration materials in Thailand.

Nai Chang(นายช่าง)

A home service brand managed by Dohome Public Company Limited.

Person

Adisak Tangmitpracha(อดิศักดิ์ ตั้งมิตรประชา)

Executive Chairman of Dohome Public Company Limited.

Nataya Tangmitpracha(นาตยา ตั้งมิตรประชา)

Vice Executive Chairman of Dohome Public Company Limited.

Ariya Tangmitpracha(อริยา ตั้งมิตรประชา)

Executive Director of Dohome Public Company Limited and first child of the second generation focusing on product strategy and supply chain.

Salinthip Ruangsuttipap(สลิลทิพ เรืองสุทธิภาพ)

Executive Director of Dohome Public Company Limited and second child of the second generation focusing on accounting, finance, and operations.

Maruay Tangmitpracha(มารวย ตั้งมิตรประชา)

Executive Director of Dohome Public Company Limited and third child of the second generation focusing on online channels and marketing.

Place

Ubon Ratchathani Province(จังหวัดอุบลราชธานี)ℹ️

The location where Dohome Public Company Limited started as a small shophouse business.