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DITP Promotes Thai Fruits & Food in Japan's Asia Super Store

DITP Promotes Thai Fruits & Food in Japan's Asia Super Store

Matichon•Economy•15h ago

Reader Briefing

Thailand's DITP is partnering with Asia Super Store in Japan to boost sales of Thai fruits, food, and beverages, with a focus on popular items like durian and mangosteen.

  • •The Department of International Trade Promotion (DITP) is collaborating with Thai stores in Japan to promote Thai food and agricultural products.
  • •Key products to be promoted include durian, mangosteen, coconut, and longan, especially during their harvest season from March to July 2026.
  • •DITP will also facilitate Thai entrepreneurs' participation in the Supermarket Trade Show in Chiba to introduce new Thai products to the Japanese market.
  • •Asia Super Store, which serves a significant Japanese customer base interested in Thai cuisine, will be a primary partner in these promotional activities.

Overview

  • •On February 16, 2026, a meeting was held with Asia Super Store at its Shinjuku branch in Japan.
  • •DITP thanked Asia Super Store for its support in promoting Thai products in Japan.
  • •DITP will cooperate with Asia Super Store to increase promotional activities for Thai food and fruits.
  • •Asia Super Store has been operating for over 30 years, specializing in Asian food products both online and offline.
  • •The promotion will focus on seasonal fruits like durian, mangosteen, coconut, and longan from March to July 2026.
  • •DITP has proposed using online banners and collaborating with the Thai Trade Commissioner in Tokyo for increased publicity.
  • •DITP plans to bring 11 Thai entrepreneurs to participate in the Supermarket Trade Show in Chiba from February 18-20, 2026.
  • •The initiative aims to help Thai entrepreneurs do business abroad and increase the visibility and sales of Thai products in the Japanese market.

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Source: Matichon (Original)

Key Quotes

Supaporn Sukmak
"DITP thanked Asia Super Store for supporting Thai products to become known among Japanese people and foreigners in Japan."
DITP ได้ขอบคุณเอเชีย ซูเปอร์ สโตร์ ที่ให้การสนับสนุนสินค้าไทยให้เป็นที่รู้จักในหมู่คนญี่ปุ่นและชาวต่างชาติในประเทศญี่ปุ่น
Supaporn Sukmak
"Requested continued promotion and push for Thai food products, especially Thai agricultural products."
ขอให้ช่วยส่งเสริมและผลักดันสินค้าอาหารไทย โดยเฉพาะสินค้าเกษตรไทยอย่างต่อเนื่อง
Supaporn Sukmak
"From now on, we will cooperate to organize more sales promotion activities for Thai food and fruits."
จากนี้จะร่วมมือจัดกิจกรรมส่งเสริมการจำหน่ายอาหารและผลไม้ไทยให้มากขึ้น
Supaporn Sukmak
"Currently, the Department of International Trade Promotion has increased its mission under the Ministry of Commerce's regulations regarding assistance for entrepreneurs doing business abroad."
ปัจจุบันกรมส่งเสริมการค้าระหว่างประเทศได้เพิ่มภารกิจภายใต้กฎกระทรวงพาณิชย์ด้านการช่วยเหลือผู้ประกอบการไปทำธุรกิจในต่างประเทศ
Supaporn Sukmak
"This year, DITP has scheduled to bring 11 Thai entrepreneurs to participate in a booth at the Supermarket Trade Show held in Chiba city."
ปีนี้ DITP มีกำหนดการนำผู้ประกอบการไทย 11 ราย เข้าร่วมคูหาภายในงาน Supermarket Trade Show ที่จัดขึ้นในเมืองชิบะ
Supaporn Sukmak
"The department will coordinate negotiations with Thai entrepreneurs at the event to source new Thai products for further distribution in the store."
ทางกรมจะได้ประสานการเจรจากับผู้ประกอบการไทยภายในงานเพื่อจัดหาผลิตภัณฑ์ไทยใหม่ ๆ จัดจำหน่ายเพิ่มเติมในร้าน
General Manager of Asia Super Store
"Currently, Japanese people like to cook Thai food more, resulting in increased sales of Thai Jasmine rice and sticky rice."
ปัจจุบันคนญี่ปุ่นชอบทำอาหารไทยเพิ่มขึ้น ส่งผลให้ข้าวหอมมะลิและข้าวเหนียวไทยจำหน่ายได้มากขึ้น
General Manager of Asia Super Store
"Fifty percent of the store's customers are Japanese, ordering food, seasonings, and fresh vegetables to cook themselves."
ลูกค้าของร้าน ร้อยละ 50 เป็นชาวญี่ปุ่น สั่งซื้อสินค้าอาหาร เครื่องปรุง ผักสด ไปประกอบอาหารด้วยตัวเอง

Key Entities

Organization

Department of International Trade Promotion(DITP)ℹ️
The Thai government organization facilitating the promotion and sale of Thai products in Japan.
Asia Super Store(เอเชีย ซูเปอร์ สโตร์)
A specialized supermarket in Japan focusing on selling food and products from Asian countries, both online and offline.
Office of Commercial Affairs, Tokyo(สำนักงานส่งเสริมการค้าในต่างประเทศ ณ กรุงโตเกียว)
The Thai trade office in Tokyo that will collaborate on publicizing Thai products and events.

Person

Supaporn Sukmak(นางสุภาพร สุขมาก)
The Deputy Director-General of the Department of International Trade Promotion (DITP) involved in discussions with Asia Super Store.
Suparat(นางสุภารัตน์)
The owner of Asia Super Store, who commented on the increasing popularity of Thai food among Japanese consumers.

Place

Japan(ญี่ปุ่น)ℹ️
The country where the promotional activities and Asia Super Store's operations are taking place.
Tokyo(โตเกียว)ℹ️
The location of the Thai Trade Commissioner's office, which will be involved in publicizing Thai activities.
Chiba(ชิบะ)ℹ️
The city in Japan where the Supermarket Trade Show is being held.

Product

Durian(ทุเรียน)ℹ️
A fruit being promoted as part of the sales campaign in Japan.
Mangosteen(มังคุด)ℹ️
A fruit being promoted as part of the sales campaign in Japan.
Coconut(มะพร้าว)ℹ️
A fruit being promoted as part of the sales campaign in Japan.
Longan(ลำไย)ℹ️
A fruit being promoted as part of the sales campaign in Japan.
Canned Tuna(ทูน่ากระป๋อง)
A type of product that can be distributed in supermarkets from participating Thai entrepreneurs.
Coconut(มะพร้าว)ℹ️
A type of product that can be distributed in supermarkets from participating Thai entrepreneurs.
Rice Noodles(เส้นหมี่)
A type of product that can be distributed in supermarkets from participating Thai entrepreneurs.
Beverages(เครื่องดื่ม)
A category of products that can be distributed in supermarkets from participating Thai entrepreneurs.
Rice (Hong Thong Brand, Chateau Brand, Buayai Brand)(ข้าว (แบรนด์หงษ์ทอง ตราฉัตร บัวใหญ่))
Brands of Thai rice currently sold in Asia Super Store.
Canned Fruits(ผลไม้กระป๋อง)
A type of Thai product currently sold in Asia Super Store.
Tamarind Paste(น้ำมะขามเปียก)
A type of Thai product currently sold in Asia Super Store.
Curry Paste(เครื่องแกง)
A type of Thai product currently sold in Asia Super Store.
Canned Fish(ปลากระป๋อง)
A type of Thai product currently sold in Asia Super Store.
Sweetened Condensed Milk(นมข้นหวาน)
A type of Thai product currently sold in Asia Super Store.
Frozen Food(อาหารแช่แข็ง)
A type of Thai product currently sold in Asia Super Store.
Fruit Juices(น้ำผลไม้)
A type of Thai product currently sold in Asia Super Store.
Instant and Powdered Thai Tea(ชาไทยสำเร็จรูปและแบบผง)
A type of Thai product currently sold in Asia Super Store.
Essence of Chicken(ซุปไก่สกัด)
A type of Thai product currently sold in Asia Super Store.
Soft Drinks(น้ำอัดลม)
A type of Thai product currently sold in Asia Super Store.
Snacks(ขนมขบเคี้ยว)
A type of Thai product currently sold in Asia Super Store.
Kitchenware(เครื่องครัว)
A type of Thai product currently sold in Asia Super Store.
Daily Use Items(ของใช้ประจำวัน)
A type of Thai product currently sold in Asia Super Store.
Jasmine Rice(ข้าวหอมมะลิ)
A type of Thai rice that is selling increasingly well in Asia Super Store due to the growing interest in Thai cooking.
Thai Sticky Rice(ข้าวเหนียวไทย)
A type of Thai rice that is selling increasingly well in Asia Super Store due to the growing interest in Thai cooking.

Law

Ministry of Commerce regulations(กฎกระทรวงพาณิชย์)
Regulations under which DITP has expanded its mission to assist Thai entrepreneurs doing business abroad.