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DITP explores Swedish e-commerce, identifies opportunities for Thai products

DITP explores Swedish e-commerce, identifies opportunities for Thai products

MGR Online•Economy•8h ago

Reader Briefing

Thailand's Department of International Trade Promotion (DITP) sees significant potential for Thai products in Sweden's booming e-commerce market, driven by evolving consumer habits.

  • •Sweden's e-commerce market reached a record high of 153 billion SEK in 2025 (2025), growing 10% from 2024 (2024).
  • •Consumer purchasing of goods online is now a normal daily choice, not just a temporary boost during COVID-19.
  • •Thai products in categories like health food, herbal products, home decor, handicrafts, and wooden furniture have high sales potential.
  • •Competition in the Swedish online market is intensifying, requiring Thai exporters to focus on quality, digital marketing, and brand building.

Overview

  • •In 2025 (2025), Sweden's e-commerce market reached a record 153 billion SEK, a 10% increase from 2024 (2024).
  • •E-commerce growth in Sweden in 2025 (2025) is attributed to a behavioral shift towards online purchases as a daily choice, unlike temporary COVID-19 driven boosts.
  • •Pharmaceutical products saw the most significant growth in online sales, expanding by 24%, reflecting increased consumer preference for health products online.
  • •Furniture and home decor also experienced strong growth in online sales, linked to housing market trends and home improvement spending.
  • •The competition in the e-commerce market is intensifying from both domestic and international players.
  • •Experts predict continued e-commerce market expansion in Sweden in 2026 (2026) if household purchasing power increases.
  • •Economic uncertainty exists for 2026 (2026), where unexpected negative factors could cause consumers to slow spending, impacting e-commerce growth.
  • •Sunanta Kangvalklit stated that the shift to online purchasing by Swedish consumers is permanent, with online channels playing an increased role in B2C and digital retail platforms.

Full article content is available on the original source.

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Key Quotes

Sunanta Kangvalklit
"Thailand can use the growth of e-commerce in Sweden as a starting point to expand exports through online channels, especially products that meet European consumer trends such as sustainability, health, naturalness, and unique design."
ไทยสามารถใช้การเติบโตของอีคอมเมิร์ซในสวีเดนเป็นจุดเริ่มต้นในการขยายการส่งออกผ่านช่องทางออนไลน์ โดยเฉพาะสินค้าที่ตอบโจทย์แนวโน้มผู้บริโภคยุโรป เช่น ความยั่งยืน สุขภาพ ความเป็นธรรมชาติ และการออกแบบที่มีเอกลักษณ์

Key Entities

Organization

Department of International Trade Promotion(กรมส่งเสริมการค้าระหว่างประเทศ)ℹ️
The organization that surveyed the Swedish e-commerce market and identified opportunities for Thai products.
Ministry of Commerce(กระทรวงพาณิชย์)ℹ️
The ministry that issued the policy for trade envoys to explore trade opportunities and export potential for Thai goods abroad.
PostNordℹ️
The national postal and logistics service provider for Sweden and Denmark, which tracks the growth of various product categories in the e-commerce market.

Person

Sunanta Kangvalklit(น.ส.สุนันทา กังวาลกุลกิจ)
Director-General of the Department of International Trade Promotion (DITP) who directed ambassadors to explore trade opportunities and commented on the Swedish e-commerce market.
Nichaporn Wannaphruk(น.ส.ณิชพร วรรณพฤกษ์)
Director of the Office of Trade Promotion in Copenhagen, Denmark, who reported on the Swedish e-commerce market and opportunities for Thai products.

Place

Sweden(สวีเดน)ℹ️
The country whose e-commerce market was surveyed, identified as having significant opportunities for Thai products.
Copenhagen(กรุงโคเปนเฮเกน)ℹ️
The city where the Office of Trade Promotion is located, responsible for reporting on the Swedish e-commerce market.
Denmark(ประเทศเดนมาร์ก)ℹ️
The country where the Office of Trade Promotion is based, which also covers the Swedish e-commerce market.