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DITP Explores Moroccan Stores for Market Expansion

DITP Explores Moroccan Stores for Market Expansion

Khaosod•Economy•2d ago

Reader Briefing

Thailand's DITP is exploring expansion opportunities for Thai food products in Moroccan supermarkets and wholesale distributors.

  • •The Department of International Trade Promotion (DITP) surveyed Carrefour and Achibest Food stores in Morocco.
  • •The DITP identified growing demand for Thai food products such as rice, coconut milk, and seasonings.
  • •An invitation has been extended to Achibest Food's purchasing manager to attend THAIFEX–Anuga Asia 2026.

Overview

  • •The Department of International Trade Promotion (DITP) explored Thai product markets at Carrefour and Achibest Food in Morocco.
  • •Carrefour is a popular supermarket chain in Africa, and Achibest Food is an importer and distributor for hotels and restaurants.
  • •The DITP identified a growing demand for Thai food products in the local Moroccan market, including rice, canned coconut milk, and seasonings.
  • •The DITP believes there is an opportunity to expand the market for Thai food products, noting increasing popularity among Moroccan consumers.
  • •The DITP has invited Mr. Nezha Jarid, Purchasing Manager of Achibest Food, to attend THAIFEX–Anuga Asia 2026 from May 26-30, 2026.
  • •The invitation aims to select Thai food products and increase the import of food items from Thailand for sale in the Moroccan market.

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Key Quotes

N. Suntara Kangvankij
"The department sees an opportunity to further expand the market for Thai food products as Thai food is gaining popularity among Moroccan consumers."
กรมเล็งเห็นโอกาสในการขยายตลาดสินค้าอาหารไทยเพิ่มเติม เนื่องจากอาหารไทยเริ่มได้รับความนิยมในหมู่ผู้บริโภคชาวโมร็อกโก

Key Entities

Organization

Department of International Trade Promotion(กรมส่งเสริมการค้าระหว่างประเทศ)
A Thai government organization responsible for promoting international trade, which conducted market research in Morocco.
Carrefour(ห้างคาร์ฟูร์)ℹ️
A popular supermarket chain in Africa, surveyed by the DITP for Thai product market potential.
Achibest Food(ห้างอาชิเบสท์ ฟู้ด)
A Moroccan import, wholesale, and distribution center serving hotels and restaurants, which the DITP is engaging for market expansion.
The Department(กรม)
Abbreviation for the Department of International Trade Promotion (DITP), actively seeking to expand Thai product markets.
DITP
Abbreviation for the Department of International Trade Promotion, which is exploring market expansion for Thai products in Morocco.

Place

Morocco(โมร็อกโก)ℹ️
The country in North Africa where the DITP conducted market research and identified opportunities for Thai product expansion.

Person

Ms. Suntara Kangvankij(น.ส.สุนันทา กังวาลกุลกิจ)
Director-General of the Department of International Trade Promotion (DITP), who led the market exploration in Morocco.
Mr. Nezha Jarid(นายเนซา จาริด)
Purchasing Manager of Achibest Food, who was invited by the DITP to attend THAIFEX–Anuga Asia 2026.

Product

Thai Rice(ข้าวไทย)
A key Thai food product identified as having significant demand in the Moroccan market.
Canned Coconut Milk(กะทิกระป๋อง)
A Thai food product observed in Moroccan stores, indicating demand for Thai culinary ingredients.
Seasoning Sauces(ซอสปรุงรส)
A category of Thai food product with increasing demand in Morocco, noted during DITP's market survey.
Jasmine Rice(ข้าวหอมมะลิ)
A premium Thai food product distributed by Achibest Food in Morocco for the hotel and restaurant sector.
Canned Fruits(ผลไม้กระป๋อง)
A premium Thai food product sold by Achibest Food in Morocco.
Vinegar(น้ำส้มสายชู)
A Thai food product distributed by Achibest Food in Morocco.
Sesame Oil(น้ำมันงา)
A Thai food product distributed by Achibest Food in Morocco.
Latex Gloves(ถุงมือยางพารา)
A Thai product distributed by Achibest Food in Morocco.

Website

THAITRADE.COM
A platform for following international trade opportunities, managed by DITP.