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DITP and eBay Partner to Promote Thai SMEs in Global E-Commerce

DITP and eBay Partner to Promote Thai SMEs in Global E-Commerce

Matichon•Economy•36m ago

Reader Briefing

The Department of International Trade Promotion discussed cross-border e-commerce strategies with eBay to support Thai SMEs in global markets.

  • •Varawut Somwangprasert of DITP met with Vidmay Naini of eBay Singapore Services to promote cross-border e-commerce.
  • •DITP currently utilizes ThaiTrade.com for B2B and the TOPTHAI project for B2C across platforms like Amazon, Tmall, Shopee, Rakuten, and PUPU.
  • •eBay reports over 8,000 Thai sellers on its platform in 2025.
  • •Potential Thai product groups for eBay include auto parts, gems and jewelry, health and beauty, and home/spa products.

Overview

  • •Varawut Somwangprasert, Director General of the Department of International Trade Promotion (DITP), held discussions with Vidmay Naini, General Manager of Global Emerging Markets at eBay Singapore Services.
  • •The discussion aimed to prioritize cross-border e-commerce to increase distribution channels for Thai products and help SMEs access global buyers.
  • •DITP operates ThaiTrade.com for B2B connections and the TOPTHAI project to support B2C sales on platforms including Amazon, Tmall, Shopee, Rakuten, and PUPU.
  • •The collaboration with eBay focuses on exchanging data and guidelines to develop entrepreneur potential in online marketing and platform usage.
  • •eBay provides a global market covering over 190 markets with more than 2.8 billion listed items.
  • •In 2025, there were over 8,000 Thai sellers operating on the eBay platform.
  • •High-potential Thai product categories for eBay include Auto Parts & Automotive Accessories, Gems & Jewelry, Health & Beauty, and Home Remedies & Spa.

Full article content is available on the original source.

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Source: Matichon (Original)

Key Quotes

Varawut Somwangprasert
"Exchanging information with a global platform like eBay reveals opportunities to expand distribution channels and reach more diverse buyers, benefiting Thai entrepreneurs, especially SMEs, in expanding customer bases and increasing export value."
การแลกเปลี่ยนข้อมูลกับแพลตฟอร์มระดับโลกอย่าง eBay ทำให้เห็นโอกาสในการขยายช่องทางจำหน่ายและเข้าถึงกลุ่มผู้ซื้อที่หลากหลายยิ่งขึ้น ซึ่งจะเป็นประโยชน์ต่อผู้ประกอบการไทย โดยเฉพาะ SMEs ในการขยายฐานลูกค้าและเพิ่มมูลค่าการส่งออก

Key Entities

Organization

Department of International Trade Promotion(กรมส่งเสริมการค้าระหว่างประเทศ)
An agency under the Ministry of Commerce that promotes Thai trade via digital channels and cross-border e-commerce.
Ministry of Commerce(กระทรวงพาณิชย์)ℹ️
The government ministry overseeing the Department of International Trade Promotion.
eBay Singapore Services
The entity represented by Vidmay Naini in discussions with DITP.
eBayℹ️
A global e-commerce platform covering over 190 markets with over 8,000 Thai sellers in 2025.
ThaiTrade.com
A B2B e-commerce center connecting Thai exporters with global buyers.
Amazon
A leading foreign e-commerce platform utilized by the TOPTHAI project.
Tmallℹ️
A leading foreign e-commerce platform utilized by the TOPTHAI project.
Shopeeℹ️
A leading foreign e-commerce platform utilized by the TOPTHAI project.
Rakutenℹ️
A leading foreign e-commerce platform utilized by the TOPTHAI project.
PUPU
A leading foreign e-commerce platform utilized by the TOPTHAI project.

Person

Varawut Somwangprasert(วราวุฒิ สมหวังประเสริฐ)
The Director General of the Department of International Trade Promotion.
Vidmay Naini
The General Manager of Global Emerging Markets at eBay Singapore Services.

Policy

TOPTHAI
A project supporting Thai entrepreneurs in selling products on leading foreign e-commerce platforms.