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DITP and eBay Discuss Global Market Access for Thai SMEs

DITP and eBay Discuss Global Market Access for Thai SMEs

MGR Online•Economy•40m ago

Reader Briefing

The Department of International Trade Promotion (DITP) met with eBay to promote cross-border e-commerce for Thai SME entrepreneurs.

  • •DITP and eBay Singapore Services Pte. Ltd. discussed promoting cross-border e-commerce for Thai SMEs on November 12, 2026.
  • •The collaboration focuses on increasing knowledge of platform sales, online marketing, and accessing target buyers.
  • •eBay reported over 8,000 Thai sellers on its platform in 2025.
  • •DITP currently promotes trade via ThaiTrade.com for B2B and the TOPTHAI project for B2C.

Overview

  • •On November 12, 2026, Warawut Somwangprasert welcomed Vidmay Naini and a delegation from eBay Singapore Services Pte. Ltd.
  • •DITP and eBay discussed promoting cross-border e-commerce to increase distribution channels for Thai products in international markets.
  • •The discussion focused on developing SME potential through knowledge of platform sales, online marketing, and expert consultation.
  • •eBay reported having more than 190 markets and over 2.8 billion listed items.
  • •eBay data indicates that in 2025, there were over 8,000 Thai sellers on the platform.
  • •Potential Thai product groups for eBay include automotive parts, jewelry, health and beauty, home products, and spa products.
  • •DITP currently drives digital trade through ThaiTrade.com for B2B and the TOPTHAI project for B2C sales on platforms like Amazon, Tmall, Shopee, Rakuten, and PUPU.

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Key Quotes

Warawut Somwangprasert
"Exchanging information with a global platform like eBay reveals opportunities to expand distribution channels and reach a more diverse group of buyers, benefiting Thai entrepreneurs, especially SMEs, in expanding their customer base and increasing export value."
การแลกเปลี่ยนข้อมูลกับแพลตฟอร์มระดับโลกอย่าง eBay ทำให้เห็นโอกาสในการขยายช่องทางจำหน่ายและเข้าถึงกลุ่มผู้ซื้อที่หลากหลายยิ่งขึ้น ซึ่งจะเป็นประโยชน์ต่อผู้ประกอบการไทย โดยเฉพาะ SME ในการขยายฐานลูกค้าและเพิ่มมูลค่าการส่งออก

Key Entities

Organization

Department of International Trade Promotion(กรมส่งเสริมการค้าระหว่างประเทศ)
An agency under the Ministry of Commerce that promotes Thai trade through digital channels and international platforms.
eBayℹ️
A global e-commerce platform covering more than 190 markets.
Ministry of Commerce(กระทรวงพาณิชย์)ℹ️
The ministry overseeing the Department of International Trade Promotion (DITP).
eBay Singapore Services Pte. Ltd.
The entity represented by Vidmay Naini during discussions with DITP.
ThaiTrade.com
A B2B e-commerce center connecting Thai exporters with global buyers and importers.
Amazon
A leading international e-commerce platform used in the TOPTHAI project.
Tmallℹ️
A leading international e-commerce platform used in the TOPTHAI project.
Shopeeℹ️
A leading international e-commerce platform used in the TOPTHAI project.
Rakutenℹ️
A leading international e-commerce platform used in the TOPTHAI project.
PUPU
A leading international e-commerce platform used in the TOPTHAI project.

Person

Warawut Somwangprasert(วราวุฒิ สมหวังประเสริฐ)
Director-General of the Department of International Trade Promotion (DITP), Ministry of Commerce.
Vidmay Naini
General Manager of Global Emerging Markets at eBay Singapore Services Pte. Ltd.

Policy

TOPTHAI Project(โครงการ TOPTHAI)
A project supporting Thai entrepreneurs in selling products on leading overseas e-commerce platforms.