DIT and Modern Trade recruit artists to promote Thai fruits

MGR Online•Economy•2d ago

Reader Briefing

The Department of Internal Trade is collaborating with Modern Trade partners and artists to increase consumption of Thai fruits among youth and tourists.

•The Department of Internal Trade launched the 'Thai Chuay Thai Plus' activity under the 'Thailand: The Land of Tropical Fruits 2026' concept.
•Artists North and Otto have been recruited to use Entertainment Marketing to attract new consumer groups.
•GO WHOLESALE partnered with the Department of Internal Trade to trade over 5,412 tons of agricultural products between October 2025 and July 2026.
•Promotions to stimulate fruit sales are scheduled for September and November 2026.

Overview

•The Department of Internal Trade collaborated with Modern Trade and agricultural centers to expand distribution channels under the 'Thai Chuay Thai Plus: Delicious and Confident, Quality Thai Fruits' activity.
•The Department of Internal Trade implemented the 'Thailand: The Land of Tropical Fruits 2026' concept to create demand for seasonal produce.
•GO WHOLESALE linked trade for fruits and agricultural goods totaling over 5,412 tons with a value exceeding 100 million baht from October 2025 to July 2026.
•The Department of Internal Trade and GO WHOLESALE employed 'Entertainment Marketing' by recruiting artists North and Otto to invite consumers and tourists to buy Thai fruits.
•GO WHOLESALE offers a 100 baht Gift Voucher and a shopping bag for fruit purchases of 500 baht or more from September 2–6, 2026.
•GO WHOLESALE provides free shopping bags for participating fruit purchases of 300 baht or more from September 7–30, 2026.
•GO WHOLESALE offers The 1 X2 points for participating fruit purchases from November 1–30, 2026.
•Chanthaphat Panjamanon stated that using artists and influencers helps Thai fruits reach new consumer groups, particularly the youth.

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Key Quotes

Chanthaphat Panjamanon

"The Department wants Thai fruits to be products that consumers think of and purchase continuously."

กรมฯ ต้องการให้ผลไม้ไทยเป็นสินค้าที่ผู้บริโภคนึกถึงและเลือกซื้ออย่างต่อเนื่อง

Key Entities

Organization

Department of Internal Trade(กรมการค้าภายใน)

The government agency leading the promotion of Thai fruit consumption and coordinating with Modern Trade partners.

Ministry of Commerce(กระทรวงพาณิชย์)ℹ️

The parent ministry of the Department of Internal Trade.

GO WHOLESALE

A Modern Trade partner collaborating with the Department of Internal Trade to support agricultural products and organize promotions.

Policy

Thailand: The Land of Tropical Fruits 2026

The conceptual framework used to build demand and image for Thailand as a source of diverse quality tropical fruits.

Person

Chanthaphat Panjamanon(ฉันทพัทธ์ ปัญจมานนท์)

The Deputy Director-General of the Department of Internal Trade.

North-Otto(นอร์ท–อ๊อตโต้)

Artists recruited to promote the consumption of Thai fruits through Entertainment Marketing.

Place

Talaad Thai(ตลาดไท)

One of the three major agricultural centers where the Department of Internal Trade organized consumption campaigns.

Talaad Morakot(ตลาดมรกต)

One of the three major agricultural centers where the Department of Internal Trade organized consumption campaigns.

Talaad Si Mum Muang(ตลาดสี่มุมเมือง)

One of the three major agricultural centers where the Department of Internal Trade organized consumption campaigns.