DIP & SACIT Boost Thai Handicrafts with AI, Phatthalung Sedges Lead Sales

Matichon•Economy•11d ago

Reader Briefing

The Department of Intellectual Property and SACIT are collaborating to enhance Thai handicrafts through intellectual property protection and commercial strategies, leading to significant sales growth for products like Phatthalung sedges.

•The Department of Intellectual Property (DIP) and SACIT have signed an MOU to protect and promote Thai handicrafts.
•The initiative aims to create added value, encourage commercial use of creative works, and educate over 500 individuals in IP.
•Phatthalung sedges, a GI-registered product, generated the highest sales value of 150 million THB in 2025, contributing to a total of 637 million THB for GI handicraft and Thai textile products.
•The partnership also focuses on market access through trade shows, business matching, and the IP Mart platform.

Overview

•The MOU signing took place on June 3, 2026, at the Queen Sirikit National Convention Center.
•The Department of Intellectual Property (DIP) and SACIT signed a Memorandum of Understanding (MOU).
•The MOU was signed in order to promote intellectual property protection for Thai handicrafts.
•Over 500 individuals, including artisans and SACIT personnel, will receive IP knowledge to enhance their works.
•In 2025, GI-registered handicraft and Thai textile products generated 637 million THB in market value.
•Phatthalung sedges, a GI product, achieved the highest sales value, reaching 150 million THB in 2025.
•The collaboration will facilitate market access for Thai handicrafts through trade fairs and business matching.
•Products will be showcased on the IP Mart platform to increase sales opportunities for creators and entrepreneurs.

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Key Quotes

Oranoot Supataviwatthana

"The Department of Intellectual Property (DIP) has partnered with the Support Arts and Crafts International Centre of Thailand (Public Organization) or SACIT to sign a Memorandum of Understanding (MOU) to promote intellectual property protection for Thai handicrafts, aiming to create added value and drive tangible commercial utilization of creative works."

กรมฯร่วมกับ สถาบันส่งเสริมศิลปหัตถกรรมไทย (องค์การมหาชน) หรือ SACIT ลงนามบันทึกข้อตกลงความร่วมมือ (MOU) เพื่อส่งเสริมการคุ้มครองทรัพย์สินทางปัญญาสำหรับงานศิลปหัตถกรรมไทย มุ่งสร้างมูลค่าเพิ่มและผลักดันการนำผลงานสร้างสรรค์ไปใช้ประโยชน์เชิงพาณิชย์อย่างเป็นรูปธรรม

Key Entities

Organization

Department of Intellectual Property(กรมทรัพย์สินทางปัญญา)

An organization that partnered with SACIT to enhance Thai handicrafts through intellectual property protection and commercialization.

Support Arts and Crafts International Centre of Thailand(SACIT)

An organization that partnered with the Department of Intellectual Property to promote and protect Thai handicrafts.

Person

Oranoot Supataviwatthana(นางอรมน ทรัพย์ทวีธรรม)

Director-General of the Department of Intellectual Property (DIP) who announced the MOU with SACIT.

Supachai Suthumphan(นางศุภจี สุธรรมพันธุ์)

Deputy Prime Minister and Minister of Commerce, who witnessed the MOU signing.

Place

Queen Sirikit National Convention Center(ศูนย์การประชุมแห่งชาติสิริกิติ์)

The venue where the MOU signing and related discussions took place.

Product

Phatthalung Sedges(กระจูดพัทลุง)

A GI-registered handicraft product that achieved the highest sales value in 2025.

Law

Geographical Indication(GI)ℹ️

A type of intellectual property protection used for high-value handicraft products.

Platform

IP Mart

A marketplace platform for intellectual property products, where Thai handicrafts will be showcased.