DIP Pushes Thai GI Products onto Shopee and TikTok in ASEAN

Thansettakij•Economy•20h ago

Reader Briefing

The Department of Intellectual Property is collaborating with Shopee and TikTok Singapore to expand the market for Thai GI products across ASEAN.

•The Department of Intellectual Property discussed expanding Thai GI product sales into Singapore and ASEAN markets with Shopee Singapore.
•The Department of Intellectual Property and TikTok Singapore discussed protecting intellectual property and preventing infringements on the platform.
•The Shopee International Platform (SIP) will be used to help Thai GI entrepreneurs increase product visibility in foreign markets.

•The Department of Intellectual Property met with Mr. CX Chua, Regional Cross Border Director of Shopee Singapore, and representatives from Shopee Thailand at the Shopee headquarters in Singapore.
•E-commerce and Social Commerce platforms are highly influential on consumer buying behavior, particularly for food, agricultural, and premium products in ASEAN.
•The Department of Intellectual Property and Shopee discussed using the Shopee International Platform (SIP) to allow Thai GI entrepreneurs to expand sales to Malaysia, Singapore, and the Philippines.
•Shopee plans to expand the SIP service to Thailand and Vietnam in the next phase.
•The Department of Intellectual Property met with Ms. Chanida Klaipan, Director of Public Policy for Southeast Asia at TikTok Singapore, at the TikTok office in Singapore.
•The Department of Intellectual Property and TikTok Singapore agreed on using digital technology to tighten product screening and store monitoring to prevent the sale of illegal or IP-infringing goods.
•TikTok provides tools such as Short Video, LIVE Shopping, Product Showcase, and collaborations with Creators and Influencers via LIVE Commerce to reach target consumers.

Full article content is available on the original source.

Department of Intellectual Property(กรมทรัพย์สินทางปัญญา)

The government agency promoting the trade of Thai GI products through online platforms in ASEAN.

Shopee Singapore

An e-commerce platform provider that discussed expanding Thai GI product visibility via the Shopee International Platform (SIP).

Shopee Thailand(Shopee ประเทศไทย)

The Thai branch of the Shopee platform.

TikTok Singapore

A social commerce platform provider that discussed IP protection and consumer behavior with the Department of Intellectual Property.

Mrs. Oramon Sapthaweetham(นางอรมน ทรัพย์ทวีธรรม)

Director General of the Department of Intellectual Property.

Mr. CX Chua

Regional Cross Border Director of Shopee Singapore.

Ms. Chanida Klaipan(คุณชนิดา คล้ายพันธ์)

Director of Public Policy for Southeast Asia at TikTok Singapore.

Singapore(สิงคโปร์)ℹ️

The location of the Shopee and TikTok headquarters and a target market for Thai GI products.

ASEAN(อาเซียน)ℹ️

The regional market where the Department of Intellectual Property aims to expand Thai GI product sales.

Malaysia(มาเลเซีย)ℹ️

A country currently linked to the Shopee International Platform.

Philippines(ฟิลิปปินส์)ℹ️

A country currently linked to the Shopee International Platform.

Vietnam(เวียดนาม)ℹ️

A country where Shopee plans to expand its service in the next phase.

Shopee International Platform (SIP)

A program helping Shopee Thailand stores expand product visibility to international users.