Department of Tourism launches Thailand FILMAZING Package

Khaosod•Economy•16h ago

Reader Briefing

The Department of Tourism introduced the Thailand FILMAZING Package to attract foreign film productions and boost economic revenue.

•The Department of Tourism aims to generate 10,000 million baht from foreign film crews during the 2026 fiscal year.
•The Thailand FILMAZING Package gathers benefits and promotions from film and tourism entrepreneurs to incentivize foreign productions.
•Nine pilot areas were identified for their potential to support foreign film crews, including Koh Samui, Phuket, and Chiang Mai.
•Interested entrepreneurs can apply to join the package until September 30, 2026.

Overview

•The Department of Tourism launched the Thailand FILMAZING Package to increase Thailand's competitiveness as a global filming destination.
•The Department of Tourism set a target to attract investment from foreign film crews totaling 10,000 million baht per year.
•The Department of Tourism conducted discussions with government and private sectors across 9 pilot areas including Koh Samui, Chiang Mai, Krabi, Phuket, Hat Yai, Phra Nakhon Si Ayutthaya, Kanchanaburi, Pattaya, and Nakhon Ratchasima.
•Jaturon Phakdeewanich stated the initiative aims to create broad economic value for hotels, restaurants, transportation, and local service providers.
•Boonserm Khankaew noted that the cooperation between public and private sectors in the pilot areas is key to presenting local potential to the international market.
•Entrepreneurs joining the Thailand FILMAZING Package will receive publicity through the Thailand Film Office (TFO) and at international events in Cannes, London, Hong Kong, and Los Angeles.
•The Department of Tourism is accepting applications from interested entrepreneurs to join the Thailand FILMAZING Package from now until September 30, 2026.

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Key Quotes

Jaturon Phakdeewanich

"Our goal is not just looking at the number of crews coming to film in Thailand, but wanting to create economic value for the country on a broad scale."

เป้าหมายของเราไม่ได้มองเพียงเรื่องจำนวนกองถ่ายที่จะเข้ามาถ่ายทำในประเทศไทย แต่ต้องการสร้างมูลค่าทางเศรษฐกิจให้เกิดขึ้นกับประเทศในวงกว้าง

Boonserm Khankaew

"Every province is ready and has different strengths, including tourist attractions, filming locations, personnel, and local entrepreneurs."

ทุกจังหวัดมีความพร้อมและมีจุดเด่นที่แตกต่างกัน ทั้งด้านแหล่งท่องเที่ยว สถานที่ถ่ายทำ บุคลากร และผู้ประกอบการในพื้นที่

Key Entities

Organization

Department of Tourism(กรมการท่องเที่ยว)

The government agency promoting foreign film productions in Thailand through the Thailand FILMAZING Package.

Foreign Film and Video Affairs Division(กองกิจการภาพยนตร์และวีดิทัศน์ต่างประเทศ)

The division within the Department of Tourism responsible for promoting foreign film production in Thailand.

Thailand Film Officeℹ️

The office (TFO) that provides publicity channels for entrepreneurs participating in the Thailand FILMAZING Package.

Person

Jaturon Phakdeewanich(นายจาตุรนต์ ภักดีวานิช)

The Director General of the Department of Tourism.

Boonserm Khankaew(นายบุญเสริม ขันแก้ว)

The Deputy Director General of the Department of Tourism.

Policy

Thailand FILMAZING Package

A promotional package gathering benefits from entrepreneurs to attract foreign film crews to Thailand.