depa and CP Axtra Launch Digital Durian Market

Matichon•Economy•6d ago

Reader Briefing

The Digital Economy Promotion Agency and CP Axtra are organizing the Digital Durian Market to connect Thai farmers directly with consumers.

•The Digital Durian Market event will take place on August 7-8 at the Makro Ladprao branch area.
•The Digital Durian project has attracted over 10,000 participating farmers toward a national goal of 14,000.
•The 30 Day Data Challenge activity increased average agricultural data recording to 40,411 times, a 25.47% increase.

•The Digital Economy Promotion Agency (depa) and CP Axtra will organize the Digital Durian Market event from August 7-8 at the Makro Ladprao branch area.
•The Digital Durian project has operated for 3 consecutive years to transition traditional farming to data-driven agriculture.
•Over 10,000 farmers have joined the Digital Durian project, compared to a target of 14,000 farmers nationwide.
•Data recordings via the project platform increased from 32,207 to an average of 40,411 times following the 30 Day Data Challenge.
•The recorded data enables precise production planning, tracking and traceability, GAP standard certification support, and Carbon Footprint calculation.
•The Digital Economy Promotion Agency (depa) provides participants with a durian orchard management application, IoT smart water management systems, and Big Data knowledge free of charge.
•The Digital Durian Market event will feature a 'Grab and Goi' campaign where participants can scoop durians within a set time limit after purchasing a container.
•Interested farmers can apply for the Digital Durian project via the Tang Rath application.

Full article content is available on the original source.

Digital Economy Promotion Agency(สำนักงานส่งเสริมเศรษฐกิจดิจิทัล)ℹ️

An agency that promotes the Digital Durian project and partners with CP Axtra to organize the Digital Durian Market.

depa(ดีป้า)ℹ️

The abbreviated name of the Digital Economy Promotion Agency.

CP Axtra(ซีพี แอ็กซ์ตร้า)ℹ️

A partner of depa in organizing the Digital Durian Market.

Tang Rath(ทางรัฐ)

The application through which farmers can apply for the Digital Durian project.

Makro Ladprao Branch(แม็คโคร สาขาลาดพร้าว)

The location where the Digital Durian Market event is held.

Digital Durian Project(โครงการทุเรียนดิจิทัล)

A three-year project using digital technology and Big Data to upgrade Thai durian orchard management.