DBDD Partners with LINE for SME AI & Digital Business Training

MGR Online•Economy•252d ago

Reader Briefing

The Department of Business Development is collaborating with LINE and the Thai Chamber of Commerce to enhance the capabilities of SMEs and Micro SMEs in utilizing AI and digital tools for business expansion.

•The Department of Business Development has partnered with LINE Company (Thailand) and the Thai Chamber of Commerce to host a workshop focused on upskilling SMEs.
•The initiative aims to equip SMEs and Micro SMEs with AI and digital solutions to increase sales, reduce costs, and boost competitiveness in the digital economy.
•The workshop provided hands-on training on utilizing LINE OA, LINE Ads, MyCustomer, MyShop, and AI-powered customer acquisition strategies.

Overview

•The Department of Business Development collaborated with LINE Company (Thailand) and the Thai Chamber of Commerce to organize a workshop titled “UPSKILL SME ธุรกิจโตไว ทำกำไร ด้วย AI และ LINE Solutions”.
•The workshop was held at the Grand Centre Point Hotel Ploenchit Bangkok to enhance the capabilities of SME and Micro SME (MSME) entrepreneurs in utilizing AI and digital tools for practical business applications.
•The initiative aims to increase sales and reduce costs for participating SMEs and Micro SMEs, thereby elevating their competitiveness in the digital economy.
•Over 200 entrepreneurs participated on-site, and more than 10,000 participated online.
•Participants received digital skills development through Hands-on Workshops facilitated by LINE Certified Coaches, focusing on AI and digital technology for market analysis.
•Phunphong Naiyanaphatkorn, Director-General of the Department of Business Development, stated the department's goal is to enable Thai SMEs and Micro SMEs to fully leverage digital technology and Chat Commerce.
•The Department of Business Development aims for further development of potential for Thai SMEs and Micro SMEs to effectively use digital technologies and Chat Commerce, fostering a robust digital business ecosystem.
•The workshop seeks to provide entrepreneurs with knowledge and new experiences with diverse digital technologies, enabling them to achieve leapfrog results and adapt wisely to become high-potential entrepreneurs in the digital era.

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Key Quotes

Phunphong Naiyanaphatkorn

"The Department sincerely hopes that this activity will be a crucial starting point for SMEs and Micro SMEs (MSMEs), as well as those about to start businesses, to gain knowledge and experience new digital technologies, leading to leapfrogging results for them to adapt wisely and appropriately, empowering them to become high-potential entrepreneurs in the digital era."

กรมหวังเป็นอย่างยิ่งว่ากิจกรรมในครั้งนี้ จะเป็นจุดเริ่มต้นสำคัญให้ SME และ Micro SME (MSME) ตลอดจนผู้ที่กำลังจะเริ่มต้นดำเนินธุรกิจ ได้รับความรู้ไปพร้อม ๆ กับการเปิดประสบการณ์ใหม่ ๆ ด้วยเทคโนโลยีดิจิทัลที่มีความหลากหลาย และเกิดผลสัมฤทธิ์แบบก้าวกระโดด สามารถนำไปปรับใช้กับธุรกิจได้อย่างเหมาะสมและชาญฉลาด เพื่อให้ก้าวไปสู่การเป็นผู้ประกอบการที่มีศักยภาพสูงในยุคดิจิทัล

Key Entities

Organization

Department of Business Development(กรมพัฒนาธุรกิจการค้า)ℹ️

A Thai government organization under the Ministry of Commerce that partnered with LINE to upskill SMEs.

LINEℹ️

A communication platform company that partnered with the Department of Business Development for an SME upskilling workshop.

SMEℹ️

Small and Medium-sized Enterprises targeted for upskilling in AI and digital business practices.

Micro SME

Micro Small and Medium-sized Enterprises, a category of businesses participating in the AI and digital business upskilling workshop.

Thai Chamber of Commerce(สภาหอการค้าแห่งประเทศไทย)ℹ️

An organization that partnered with the Department of Business Development and LINE to provide upskilling for SMEs.

LINE Company (Thailand) Limited

The Thai subsidiary of LINE, partnering with the Department of Business Development for an SME training initiative.

Person

Phunphong Naiyanaphatkorn(นายพูนพงษ์ นัยนาภากรณ์)

Director-General of the Department of Business Development who presided over the SME upskilling workshop.

Context

Digital Business Ecosystem(ระบบนิเวศทางธุรกิจดิจิทัล)

The desired outcome of fostering a strong digital business environment to support sustainable Thai economic growth.

AIℹ️

Artificial Intelligence, a key technology being promoted to SMEs for business growth and efficiency.

LINE OA

LINE Official Account, a tool that SMEs are being trained to use for business growth.

LINE Ads

Advertising services on the LINE platform, which SMEs are learning to utilize for customer acquisition.

MyCustomer

A CRM tool related to LINE services used to manage customer relationships for businesses.

MyShop

A shop management feature within the LINE ecosystem for businesses.

Chat Commerce

A method of conducting commercial transactions through chat applications, being promoted to Thai SMEs.

Place

Grand Centre Point Hotel Ploenchit Bangkok(โรงแรมแกรนด์ เซนเตอร์พอยต์ เพรสทีจ กรุงเทพฯ)

The venue where the 'UPSKILL SME' workshop was held.