DBD selects 50 franchises for Franchise Expo Thailand

MGR Online•Economy•6d ago

Reader Briefing

The Department of Business Development is showcasing 50 selected franchises at the Franchise Expo Thailand by Smart SME Expo.

•The event takes place from August 6-9, 2026, at Hall 6-8, IMPACT Muang Thong Thani.
•The Department of Business Development selected 50 franchises across five categories for the event.
•The government is offering a 50% subsidy for franchise packages, up to 10,000 baht per person.
•The DBD Thailand Franchise Award 2026 was presented to 7 businesses.

Overview

•The Department of Business Development selected 50 franchises in food, beverage, service, beauty and spa, and retail categories for the Franchise Expo Thailand by Smart SME Expo.
•The event is organized by PMG Corporation Co., Ltd. and held between August 6-9, 2026, at IMPACT Muang Thong Thani.
•The Department of Business Development provides one-on-one business consultations and franchise trend updates from experts at the event.
•The Thai Help Thai Franchise Create Career Plus campaign provides a government subsidy of 50% of the franchise package cost, capped at 10,000 baht per person.
•The Department of Business Development presented the DBD Thailand Franchise Award 2026 to 8 brands from 7 businesses, with 38 brands and 35 businesses participating in the contest.
•Phunphong Naiyanabhakorn stated that the event aims to increase brand visibility, build credibility, and allow entrepreneurs to test the market through direct feedback.
•The event is divided into four zones: Business and Franchise, Technology and Support, Financial Institutions, and Highlight Activities.

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Key Quotes

Phunphong Naiyanabhakorn

"The Department hopes that this event will provide opportunities for entrepreneurs to present their businesses at a national level, enhancing various potentials, including creating business opportunities and increasing sales."

กรมมุ่งหวังว่าการจัดงานในครั้งนี้ จะเป็นการเปิดโอกาสให้ผู้ประกอบการ ได้นำเสนอธุรกิจในงานใหญ่ระดับประเทศ เป็นการเสริมสร้างศักยภาพด้านต่าง ๆ ทั้งการสร้างโอกาสทางธุรกิจและเพิ่มยอดขาย

Key Entities

Organization

Department of Business Development(กรมพัฒนาธุรกิจการค้า)

The government agency that selected 50 franchises for the expo and presented the DBD Thailand Franchise Award 2026.

Ministry of Commerce(กระทรวงพาณิชย์)ℹ️

The parent ministry of the Department of Business Development.

PMG Corporation Co., Ltd.(บริษัท พีเอ็มจี คอร์ปอเรชัน จำกัด)

The company that organized the Franchise Expo Thailand by Smart SME Expo.

Person

Phunphong Naiyanabhakorn(พูนพงษ์ นัยนาภากรณ์)

Director-General of the Department of Business Development, Ministry of Commerce.

Place

IMPACT Muang Thong Thani(ศูนย์แสดงสินค้าและการประชุมอิมแพ็ค เมืองทองธานี)ℹ️

The venue where the expo is held, specifically in Hall 6-8.

Policy

Thai Help Thai Franchise Create Career Plus(ไทยช่วยไทย แฟรนไชส์สร้างอาชีพ พลัส)

A campaign providing 50% government subsidies for participating franchise packages up to 10,000 baht.