DBD and LINE MAN Wongnai launch Restaurant Synergy Batch 3

Khaosod•Economy•49m ago

Reader Briefing

The Department of Business Development and LINE MAN Wongnai have launched the third batch of the Restaurant Synergy program to train 100 restaurant entrepreneurs in digital marketing and data analysis.

•The Department of Business Development (DBD) and LINE MAN Wongnai launched the Restaurant Synergy Batch 3 program.
•100 potential restaurant entrepreneurs from across the country were selected for training.
•The program focuses on business management, digital marketing, and Restaurant Data Analysis.
•The initiative took place on September 2, 2026.

Overview

•On September 2, 2026, the Department of Business Development (DBD) and LINE MAN Wongnai organized the Restaurant Synergy Batch 3 training.
•The Department of Business Development (DBD) and LINE MAN Wongnai selected 100 potential restaurant entrepreneurs nationwide to receive knowledge in business management and digital marketing.
•LINE MAN Wongnai provided data and restaurant business experts to teach the use of digital tools and insights for market trend analysis.
•The Restaurant Synergy program aims to help entrepreneurs use Restaurant Data Analysis to analyze consumer behavior and identify hidden profits through efficient cost management.
•The restaurant industry currently consists of 28,025 registered businesses, generating over 351,944 million baht in total revenue for the country.
•Restaurant entrepreneurs face challenges including volatile raw material costs, rapid changes in consumer behavior, and intense competition.
•The Department of Business Development (DBD) stated that the program aligns with the Ministry of Commerce policy to develop the grassroots economy and drive Thai entrepreneurs toward a sustainable new economy.

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Key Entities

Organization

Department of Business Development(กรมพัฒนาธุรกิจการค้า)

An agency under the Ministry of Commerce that collaborated with LINE MAN Wongnai to launch the Restaurant Synergy program.

LINE MAN Wongnaiℹ️

A partner of the Department of Business Development that provided experts and digital tools for the Restaurant Synergy program.

Ministry of Commerce(กระทรวงพาณิชย์)ℹ️

The government ministry overseeing the Department of Business Development with policies to develop the grassroots economy.

Person

Mr. Punpong Naiyanapakorn(นายพูนพงษ์ นัยนาภากรณ์)

The Director-General of the Department of Business Development (DBD), Ministry of Commerce.