DBD to launch 'Khon La Khrueng Plus' franchise program for Thais & entrepreneurs

MGR Online•Economy•12d ago

Reader Briefing

The Department of Business Development is launching a new franchise initiative called 'Khon La Khrueng Plus' to support 10,000 individuals and small businesses in establishing franchises, with the government co-funding up to 50% of investment packages.

•The Department of Business Development (DBD) will launch "Thai Help Thai Franchise Khon La Khrueng Plus" to create jobs and income.
•The program aims to support 10,000 individuals and entrepreneurs with co-funding for franchise investment packages.
•The government will subsidize 50% of the investment package, capped at 10,000 baht per person.
•Project details will be announced at the end of June 2026, following the Thailand Franchise & Business Opportunities 2026 (TFBO 2026) event.

Overview

•The Thailand Franchise & Business Opportunities 2026 (TFBO 2026) is scheduled to take place from June 4-7, 2026.
•The Department of Business Development is preparing to launch the 'Thai Help Thai Franchise Khon La Khrueng Plus' project.
•The project is launched under the 'Thai Help Thai' policy of the government to serve as a shortcut for creating careers for Thai people.
•The government aims to reduce the burden for citizens and new entrepreneurs to make franchise businesses more accessible.
•The program will subsidize 50% of the investment package for franchise businesses, with a maximum subsidy of 10,000 baht per person.
•The program targets supporting at least 10,000 individuals and entrepreneurs in investing in franchise businesses.
•The Department of Business Development will clarify project details at the end of June 2026.
•The initiative aims to help Thais and business owners create careers and generate income, while also expanding the growth of Thai franchise networks.

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Key Quotes

Phumphong Na-Yananaphakorn

"The department is preparing to launch the 'Thai Help Thai Franchise Khon La Khrueng Plus' project under the government's 'Thai Help Thai' policy, using franchising as a shortcut to create jobs for Thais. The government will reduce the burden for citizens and new entrepreneurs to easily access franchise businesses."

กรมเตรียมที่จะเปิดตัวโครงการ “ไทยช่วยไทยแฟรนไชส์ คนละครึ่งพลัส” ภายใต้นโยบาย “ไทยช่วยไทย” ของรัฐบาล ซึ่งหัวใจหลักจะใช้ระบบแฟรนไชส์เป็นทางลัดในการสร้างอาชีพให้กับคนไทย ภาครัฐจะช่วยลดภาระให้กับประชาชนและนักธุรกิจหน้าใหม่ให้สามารถเข้าถึงธุรกิจแฟรนไชส์ได้ง่ายขึ้น

Key Entities

Organization

Department of Business Development(กรมพัฒนาธุรกิจการค้า)

The government organization launching the 'Khon La Khrueng Plus' franchise program.

Ministry of Commerce(กระทรวงพาณิชย์)ℹ️

The ministry to which the Department of Business Development belongs.

Law

Thai Help Thai Franchise Khon La Khrueng Plus(ไทยช่วยไทยแฟรนไชส์ คนละครึ่งพลัส)

A government franchise support program co-financing investment packages.

Thai Help Thai(ไทยช่วยไทย)

The name of a government policy under which the 'Khon La Khrueng Plus' franchise program is launched.

Person

Phumphong Na-Yananaphakorn(นายพูนพงษ์ นัยนาภากรณ์)

Director-General of the Department of Business Development, who announced the 'Khon La Khrueng Plus' franchise program.

Place

DBD Franchise Pavilion

The location within the Thailand Franchise & Business Opportunities 2026 event where the Department of Business Development was present.

BITEC Bang Na Convention Center(ศูนย์นิทรรศการและการประชุมไบเทค บางนา)ℹ️

The venue hosting the Thailand Franchise & Business Opportunities 2026 event.