Do Day Dream Renews Ling-Orm for SPARKLE and LESASHA

MGR Online•Economy•22h ago

Reader Briefing

Do Day Dream Public Company Limited has renewed contracts with Lingling Sirilak Kong and Orm Kornnaphat Sethratanapong as presenters for the second year.

•Do Day Dream renewed contracts for Lingling Sirilak Kong and Orm Kornnaphat Sethratanapong to promote SPARKLE and LESASHA.
•The company aims to drive growth of over 30% in 2026 using a celebrity-led brand strategy.
•SPARKLE and LESASHA achieved double-digit sales growth in 2025.
•The strategy focuses on connecting the Beauty & Wellness Economy with the Fandom Economy to build Brand Trust.

Overview

•Do Day Dream announced the contract renewal of Lingling Sirilak Kong and Orm Kornnaphat Sethratanapong for a second year.
•Do Day Dream aims for growth of over 30% in 2026 through its brand-building strategy.
•SPARKLE and LESASHA products saw double-digit sales growth in 2025.
•Nantawan Suwanndet stated that modern consumers prioritize brands that reflect their identity and lifestyle over price and product features.
•SPARKLE updated its packaging from tubes to boxes with a more premium design to reinforce its position as a Whitening Oral Care Expert.
•LESASHA launched new innovations including the LESASHA AI-SENSE HAIR DRYER and the LESASHA COLORAIR HAIR DRYER.
•Do Day Dream utilizes the Fandom Economy because fans are ready to support brands that their favorite artists use and represent.
•Do Day Dream will continue its celebrity-led brand strategy in 2026 to transition consumers from buyers to brand advocates.

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Key Quotes

Nantawan Suwanndet

"The new generation of consumers grew up with social media, so purchasing decisions do not occur from seeing an advertisement just once."

ผู้บริโภครุ่นใหม่เติบโตมากับโซเชียลมีเดีย การตัดสินใจซื้อจึงไม่ได้เกิดจากการเห็นโฆษณาเพียงครั้งเดียว

Nantawan Suwanndet

"The heart of marketing today is not just about creating visibility, but about creating trust."

หัวใจของการตลาดในวันนี้ไม่ใช่เพียงการสร้างการมองเห็น แต่คือการสร้างความไว้วางใจ

Key Entities

Organization

Do Day Dream Public Company Limited(บริษัท ดู เดย์ ดรีม จำกัด (มหาชน))

A leading producer and distributor of beauty and health care products in Thailand.

SPARKLEℹ️

A whitening oral care brand under Do Day Dream.

LESASHA

A hair styling and care brand under Do Day Dream.

SNAILWHITE

A beauty brand under Do Day Dream.

Oxe'cure

A beauty brand under Do Day Dream.

Jasonℹ️

A beauty brand under Do Day Dream.

Person

Nantawan Suwanndet(นันทวรรณ สุวรรณเดช)

Chief Executive Officer of Do Day Dream Public Company Limited.

Lingling Sirilak Kong(หลิงหลิง–ศิริลักษณ์ คอง)

A presenter for SPARKLE products whose contract was renewed for a second year.

Orm Kornnaphat Sethratanapong(ออม–กรณ์นภัส เศรษฐรัตนพงศ์)

A presenter for LESASHA products whose contract was renewed for a second year.