DAD Aids Building C Merchants to Boost Spending Activities

MGR Online•Economy•8d ago

Reader Briefing

DAD launches promotional activities and online campaigns to drive sales for merchants in Building C, aiming to increase customer spending.

•DAD Asset Development (DAD) is organizing activities to boost spending at the Government Complex's commercial area, Building C.
•Promotions include Buy 1 Get 1, Mid-Year Sales, and online Gift Voucher giveaways.
•The initiative aims to support merchants, increase sales, and enhance the customer experience by promoting value for money.
•Building C currently houses over 40 shops and services catering to daily life, work, and leisure.

Overview

•DAD Asset Development (DAD) is implementing strategies to stimulate purchasing power in the commercial area of Building C at the Government Complex.
•DAD is organizing promotional activities and online campaigns to encourage spending among merchants in Building C.
•The goal is to support merchants, increase sales, and boost customer spending by offering incentives like Buy 1 Get 1 and Gift Vouchers.
•User spending data in Building C shows an average per-visit spend of 100-300 Baht, indicating a focus on value.
•DAD emphasizes that clear and easy-to-use promotions are crucial for stimulating purchase decisions and increasing store sales.
•The activities are expected to increase customer frequency and sales for shops within Building C.
•DAD is also guiding merchants to adapt sales strategies to consumption trends and market dynamics, including participation in government economic stimulus measures.
•Building C features over 40 shops and services, including food, beverages, retail, banking, and co-working spaces.

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Key Quotes

DAD Asset Development (DAD)

"“From user behavior data in Building C, most average spending per visit is between 100-300 Baht, reflecting users' focus on value. Promotions with clear benefits and ease of use are key to stimulating purchase decisions and increasing sales. DAD will continuously organize activities to boost purchasing power and open more shops for service.”"

“จากข้อมูลพฤติกรรมผู้ใช้บริการภายในอาคาร C พบว่าส่วนใหญ่มีการใช้จ่ายเฉลี่ยต่อครั้งอยู่ในช่วง 100 – 300 บาท สะท้อนให้เห็นว่าผู้ใช้บริการให้ความสำคัญกับความคุ้มค่าในการจับจ่าย การจัดโปรโมชันที่ให้สิทธิประโยชน์ชัดเจน ใช้งานง่าย จึงถือเป็นเครื่องมือสำคัญในการกระตุ้นการตัดสินใจซื้อที่จะสามารถเพิ่มยอดขายให้กับร้านค้าได้ ซึ่ง DAD จะทยอยจัดกิจกรรมเพื่อกระตุ้นกำลังซื้อ พร้อมกับทยอยเปิดร้านค้าเพื่อให้บริการอย่างต่อเนื่อง”

Key Entities

Organization

DAD Asset Development(DAD)

The organization responsible for initiating promotional activities to boost spending in Building C of the Government Complex.

Thanaruk Property Development Co., Ltd.(บริษัท ธนารักษ์พัฒนาสินทรัพย์ จำกัด)

The full legal name of DAD, the organization promoting sales in Building C.

Place

Building C(อาคาร C)

A commercial area within the Government Complex that hosts over 40 shops and services and is the focus of DAD's promotional efforts.

Government Complex, Chaeng Wattana(ศูนย์ราชการเฉลิมพระเกียรติฯ แจ้งวัฒนะ)

The location where Building C, a commercial area managed by DAD and targeted for sales promotions, is situated.

Law

Thai Choo Thai Plus Project(โครงการไทยช่วยไทยพลัส)

A government economic stimulus measure that merchants in Building C are encouraged to participate in to increase sales incentives.