CPRAM Revives Mangkorn Yok for Mass Chinese Food Market

Post Today•Economy•20h ago

Reader Briefing

CPRAM is relaunching the Mangkorn Yok brand to target the mass market for ready-to-eat Chinese food and dim sum in Thailand.

•CPRAM is using Mangkorn Yok for affordable products and Jade Dragon for the premium segment.
•The strategy aims to cover various consumer generations and consumption occasions.
•CPRAM launched five highlight menus including steamed buns and dumplings.
•Lotus's is supporting the distribution of Mangkorn Yok products.

•The Chinese food and dim sum market in Thailand is expanding from festive occasions to daily consumption.
•Approximately 10 million people in Thailand, or about 14% of the population, are of Chinese descent.
•CPRAM revived the Mangkorn Yok brand to provide quality products at affordable prices for the mass market.
•CPRAM utilizes the Jade Dragon brand to target the premium segment with a positioning of high-level imperial recipes.
•CPRAM introduced five pilot highlight menus: minced pork buns, red pork buns, cream buns, shrimp dumplings, and pork dumplings.
•CPRAM separated the brand segments to maintain competitiveness in the intensifying ready-to-eat food and restaurant business.
•Tossapol Pongsawadmanit of CP Axtra stated that Lotus's sees an opportunity in the growing popularity of Chinese food and dim sum.
•Mangkorn Yok products are produced according to CPRAM kitchen standards to ensure safety and traceability.

Full article content is available on the original source.

CPRAM(ซีพีแรม)

A company that develops and markets ready-to-eat Chinese food brands Mangkorn Yok and Jade Dragon.

CP Axtra Public Company Limited(ซีพี แอ็กซ์ ตร้า จํากัด (มหาชน))

The parent organization of Lotus's where Tossapol Pongsawadmanit serves as a manager.

Lotus's(โลตัส)ℹ️

A retailer providing access to Mangkorn Yok products for consumers.

Nantanut Pitwiwattananon(นันทณัฐ ปิตวิวัฒนานนท์)

Assistant Managing Director of CPRAM Company Limited.

Tossapol Pongsawadmanit(ทศพล พงศ์สวัสดิ์มานิต)

Senior Merchandising Manager - Processed Chilled & Frozen Food at CP Axtra Public Company Limited.