CPN Launches "Aerobic Central" Movement to Promote National Wellness

MGR Online•Economy•3d ago

Reader Briefing

CPN transforms viral aerobic trends into a nationwide wellness platform through "Aerobic Central" events.

•CPN is launching "Aerobic Central" activities across its shopping centers to promote health and community engagement.
•The initiative aims to capitalize on the viral popularity of aerobics in Thailand, establishing a national wellness movement.
•Events have been successfully held during Songkran and will continue throughout April and May in various locations nationwide.
•The project seeks to position Central's malls as "Centers of Life" and "Urban Lifestyle Platforms" beyond just shopping.

Overview

•CPN is leveraging the viral trend of aerobics in Thai society and the increased consumer focus on health and community.
•CPN is developing a "national health platform" through "Aerobic Central" activities at Central shopping centers nationwide.
•An estimated 30,000 people are expected to participate throughout the campaign.
•Dr. Nattakit Tangpoonsinthana stated that the Health & Wellness trend is gaining popularity, reflecting a demand for both physical and mental health care. (Translated)
•"Aerobic Central" aims to make health activities easily accessible in all areas, using the potential of shopping centers to expand this behavior nationally. (Translated)
•"Aerobic Central" has already seen success with over 10,000 participants during the Songkran festival across multiple nationwide locations, including Ayutthaya, Korat, and Samui.
•The campaign will continue with ongoing activities throughout April and May at various Central shopping centers, including in Bangkok, outlet villages, and tourist cities like Pattaya and Phuket.
•Celebrities like Dara Miss Grand Kalasin and Miss Universe winners Nat-Aniporn and Namsom-Chalita, along with Junior Kajbhandit, participated in special events to enhance engagement.

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Key Quotes

Dr. Nattakit Tangpoonsinthana

"Currently, the Health & Wellness trend is continuously popular, reflecting the need to take care of physical and mental health alongside seeking spaces for exercise and community living."

ปัจจุบันเทรนด์ Health & Wellness กำลังได้รับความนิยมอย่างต่อเนื่อง สะท้อนให้เห็นถึงความต้องการดูแลสุขภาพทั้งกายและใจ ควบคู่กับการมองหาพื้นที่ที่สามารถออกกำลังกายและใช้ชีวิตร่วมกับ community ได้

Dr. Nattakit Tangpoonsinthana

"We are therefore extending to 'Aerobic Central' to open spaces for people to easily participate in health activities nationwide, utilizing the potential of shopping centers to expand this behavior nationally."

เราจึงต่อยอดสู่ ‘แอโรบิคเซ็นทรัล’ เพื่อเปิดพื้นที่ให้ผู้คนมีส่วนร่วมกับกิจกรรมด้านสุขภาพเข้าถึงง่ายในทุกพื้นที่ทั่วประเทศ โดยใช้ศักยภาพของศูนย์การค้าในการขยายพฤติกรรมนี้สู่ระดับประเทศ

Dr. Nattakit Tangpoonsinthana

"The success of the campaign is reflected in the enthusiastic response during the Songkran festival, covering many areas nationwide."

ความสำเร็จของแคมเปญสะท้อนผ่านกระแสตอบรับอย่างคึกคักในช่วงเทศกาลสงกรานต์ ครอบคลุมหลายพื้นที่ทั่วประเทศ

Key Entities

Organization

Central Pattana Public Company Limited(CPN)ℹ️

Organizer of "Aerobic Central" events aiming to create a national wellness movement.

PERSES

A T-POP artist group that participated in an "Aerobic Central" event at CentralWorld, blending entertainment with exercise.

Bangkok Metropolitan Administration(กรุงเทพมหานคร)ℹ️

The governmental body promoting the development of Bangkok into a 'Healthy City' (Bangkok Healthy City), aligning with CPN's wellness goals.

Place

CentralWorld(เซ็นทรัลเวิลด์)ℹ️

A shopping center location where a large "Aerobic Central" event, involving over 1,000 participants and T-POP artist PERSES, took place.

Lumpini Park(สวนลุมพินี)ℹ️

A location whose viral aerobic exercise trend is being built upon by CPN's "Aerobic Central" initiative.

Person

Dr. Nattakit Tangpoonsinthana(ดร.ณัฐกิตติ์ ตั้งพูลสินธนา)

Managing Director of Marketing for Central Pattana Public Company Limited, who commented on the "Aerobic Central" initiative.

Dada Miss Grand Kalasin(ดาด้า มิสแกรนด์กาฬสินธุ์)

A special guest and participant at an "Aerobic Central" event in Central Pattaya.

Miss Universe Nat-Aniporn(Miss Universe แนท-อนิพรรณ์)

A Miss Universe contestant who participated in "Aerobic Central" events at Central Rama 9.

Namsom-Chalita(น้ำตาล-ชลิตา)

A celebrity who participated in "Aerobic Central" events at Central Rama 9.

Junior Kajbhandit(จูเนียร์ กาจบัณฑิต)

A celebrity who participated in "Aerobic Central" events at Central Rama 9.