CP Organizes 'Dear You' Film Event for Employees on Mother's Day

Khaosod•Economy•6d ago

Reader Briefing

Charoen Pokphand Group hosted the CP Heritage Experience event for employees and families to promote gratitude through the film 'Dear You... Love Letter to Grandma'.

•Charoen Pokphand Group provided 700 movie tickets to employees for the 'Dear You... Love Letter to Grandma' film.
•The event was organized as the CP Heritage Experience – Mother’s Day Edition.
•The initiative aims to promote gratitude as a core value for building strong individuals and families.
•The event featured cultural activities, food from Yaowarat and Talat Noi, and musical performances.

Overview

•Charoen Pokphand Group distributed 700 movie tickets for the film 'Dear You... Love Letter to Grandma' to employees and their families.
•The event was held as the CP Heritage Experience – Mother’s Day Edition to coincide with National Mother's Day.
•Dhanin Chearavanont stated the film provides life lessons and value by depicting gratitude and the experiences of overseas Chinese Teochew people.
•Theerapol Thanomsakkyut noted that the event aims to spark the expression of love and gratitude in daily life and build a culture of gratitude among employees.
•The event included a Photo Corner representing the Chia Tai Seed shop, which was the starting point of Charoen Pokphand Group.
•The event served food from famous vendors in Yaowarat and Talat Noi, such as Lim Lao Ngow, Kui Chai Hi-So Talat Noi, and Nai Lek Ouan Guay Jub.
•The program featured musical performances by KLO Chinese Ensemble and a special performance by Pitch Wichawisit Hirunwongkul.

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Key Quotes

Dhanin Chearavanont

"It is a film that deeply conveys the story of gratitude and repaying kindness, especially for overseas Chinese like the Teochew people."

เป็นภาพยนตร์ที่ถ่ายทอดเรื่องราวของความกตัญญูและการตอบแทนบุญคุณ โดยเฉพาะชาวจีนโพ้นทะเลอย่างชาวแต้จิ๋วได้อย่างลึกซึ้ง

Theerapol Thanomsakkyut

"Charoen Pokphand Group and its affiliates intend to provide opportunities for employees to spend time with their families through a film reflecting gratitude."

เครือเจริญโภคภัณฑ์และบริษัทในเครือฯ มีความตั้งใจเปิดโอกาสให้เพื่อนพนักงานได้ใช้เวลาร่วมกับครอบครัว ผ่านภาพยนตร์ที่สะท้อนเรื่องราวของความกตัญญู

Key Entities

Organization

Charoen Pokphand Group(เครือเจริญโภคภัณฑ์)ℹ️

A heritage partner of the film 'Dear You... Love Letter to Grandma' that promotes the value of gratitude.

Chia Tai Seed Shop(ห้างเจียไต๋จึงตราเรือบิน)

The starting point of Charoen Pokphand Group.

Lim Lao Ngow(ลิ้มเหล่าโหงว)

A famous food vendor in Yaowarat that was once located in front of the Chia Tai Seed shop.

Kui Chai Hi-So Talat Noi(กุยช่ายไฮโซ ตลาดน้อย)

A food vendor from Talat Noi that provided food for the event.

Nai Lek Ouan Guay Jub(ก๋วยจั๊บนายเล็กอ้วน)

A food vendor that provided food for the event.

CPRAM(ซีพีแรม)

An entity that prepared meticulously seasoned dim sum for the event.

Chia Tai(เจียไต๋)

An organization that provided vegetable seeds for the event.

KLO Chinese Ensemble

A contemporary music group that performed at the event.

Person

Dhanin Chearavanont(ธนินท์ เจียรวนนท์)ℹ️

Senior Chairman of Charoen Pokphand Group.

Theerapol Thanomsakkyut(ธีระพล ถนอมศักดิ์ยุทธ)

Chief Executive Officer of Corporate Sustainability and Strategic Development at Charoen Pokphand Group.

Pitch Wichawisit Hirunwongkul(พิช วิชญ์วิสิฐ หิรัญวงษ์กุล)

A performer who gave a special performance at the event.

Place

Yaowarat(เยาวราช)ℹ️

A district where the starting point of Charoen Pokphand Group was located and where several featured food vendors are based.

Talat Noi(ตลาดน้อย)ℹ️

An area where featured food vendors for the event are located.