CP-Meiji Celebrates 'World Milk Day' on June 1, Highlights Thai Milk Potential & Asia Expansion

Khaosod•Economy•2d ago

Reader Briefing

CP-Meiji celebrates World Milk Day to promote Thai dairy's international competitiveness and encourage domestic consumption while expanding into Asian markets.

•CP-Meiji is celebrating World Milk Day on June 1st to emphasize the quality of Thai cow's milk and its potential in the global market.
•The company is actively expanding its market reach across Asia, including Singapore, Laos, Vietnam, Malaysia, Indonesia, Hong Kong, and the Philippines.
•CP-Meiji is working with over 4,500 Thai dairy farms, processing approximately 680 tons of raw milk daily, contributing significantly to the Thai dairy industry.
•Despite international market growth, Thai milk consumption remains low, presenting an opportunity for increased domestic intake and farmer support.

Overview

•On June 1, CP-Meiji is celebrating 'World Milk Day' to highlight the capabilities of Thai cow's milk.
•CP-Meiji actively seeks to expand its market presence in various Asian countries, including Laos, Vietnam, and Singapore.
•CP-Meiji purchases an average of 680 tons of raw milk per day from over 4,500 dairy farms across Thailand.
•CP-Meiji emphasizes that high-quality raw milk from Thai farmers is the essential foundation for all its products.
•The company is supporting Thai dairy farmers by implementing Good Agricultural Practices (GAP) to enhance farm standards and milk quality.
•In Singapore, 'Meiji High Protein' has become the number one functional dairy drink with a 66% market share.
•The overall milk consumption in Thailand is approximately 18-23 liters per person per year, which is considered low compared to other Asian countries.
•Increased milk consumption in Thailand will lead to improved public health and nutrition, as well as secure livelihoods for Thai dairy farmers.

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Key Quotes

Apisit

"“High-quality raw milk from Thai farmers is the foundation of every product. CP-Meiji is committed to working with farmers to continuously elevate dairy farm standards."

“น้ำนมดิบคุณภาพจากเกษตรกรไทย คือ รากฐานสำคัญของทุกผลิตภัณฑ์ ซีพี-เมจิจึงมุ่งมั่นทำงานร่วมกับเกษตรกรเพื่อยกระดับมาตรฐานฟาร์มโคนมอย่างต่อเนื่อง

Apisit

"“On this World Milk Day, we want Thai people to be proud that Thai farmers' cow's milk has quality and the potential to compete internationally."

“ในวันดื่มนมโลกปีนี้ เราอยากให้คนไทยภาคภูมิใจว่าน้ำนมโคของเกษตรกรไทย มีคุณภาพและศักยภาพแข่งขันในระดับสากล

Apisit

"“At the same time, drinking more milk not only helps build good health and nutrition but also supports Thai dairy farmers to have stable livelihoods."

“ขณะเดียวกัน การดื่มนมมากขึ้น ไม่เพียงช่วยเสริมสร้างสุขภาพและโภชนาการที่ดี แต่ยังเป็นการสนับสนุนเกษตรกรโคนมไทยให้มีอาชีพที่มั่นคง

Key Entities

Organization

CP-Meiji(ซีพี-เมจิ)

A joint venture between CP Group and Meiji Holdings, actively involved in the Thai dairy industry and market expansion in Asia.

Person

Apisit(นายอภิสิทธิ์)

A representative from CP-Meiji quoted in the article, discussing the company's initiatives and vision.

Product

Meiji High Protein(เมจิ ไฮโปรตีน)

A functional dairy drink product by CP-Meiji that has achieved significant market success, particularly in Singapore.

Place

Singapore(สิงคโปร์)ℹ️

A key market for CP-Meiji in Asia, where their 'Meiji High Protein' product has secured the leading market share in the functional dairy drink category.

Laos(ลาว)ℹ️