CP Axtra launches Ping Wang Yom Nan coffee brand

MGR Online•Economy•19h ago

Reader Briefing

CP Axtra has introduced the Ping Wang Yom Nan coffee brand to support northern watershed forest farmers and connect them with modern retail markets.

•CP Axtra launched the Ping Wang Yom Nan coffee brand sourced from agroforestry systems in northern Thailand.
•The project connects farmers from the Ping, Wang, Yom, and Nan river basins to retail markets.
•Specialty coffee beans are being sold through Lotus Arabitia coffee shops and a Pop-up Café at Happitat.
•CP Axtra plans to expand the distribution of Ping Wang Yom Nan beans through Makro and Lotus.

•CP Axtra launched the Ping Wang Yom Nan coffee brand to support farmers and communities in northern watershed forest areas.
•Ping Wang Yom Nan coffee is grown using agroforestry systems, allowing farmers to earn income while preserving forests and ecosystems.
•CP Axtra integrated specialty coffee beans into Lotus Arabitia coffee shops at four pilot branches: Phatthanakan, Sukhaphiban 1, Sukhumvit 50, and Ramintra.
•CP Axtra opened a Pop-up Café at Happitat featuring coffee from Chiang Mai (Ping), Lampang (Wang), Chiang Rai (Yom), and Nan (Nan).
•CP Axtra acts as a bridge to transition community products into market-supported goods by establishing product standards and purchase volumes.
•CP Axtra plans to expand the sale of Ping Wang Yom Nan coffee beans through Makro and Lotus.
•CP Axtra intends to develop other types of products from watershed areas following the coffee brand model.

Full article content is available on the original source.

CP Axtra Public Company Limited(บริษัท ซีพี แอ็กซ์ตร้า จำกัด (มหาชน))

A wholesale and retail business operator of Makro and Lotus that launched the Ping Wang Yom Nan coffee brand.

Makro(แม็คโคร)ℹ️

A retail business operated by CP Axtra and a planned distribution channel for Ping Wang Yom Nan coffee.

Lotus(โลตัส)

A retail business operated by CP Axtra that hosts Arabitia coffee shops and is a planned distribution channel for Ping Wang Yom Nan coffee.

Ping Wang Yom Nan(ปิง วัง ยม น่าน)

A coffee brand created to restore watershed forests and create careers for northern community members.

Arabitia

A coffee shop brand under Lotus that sells specialty coffee beans from watershed forest conservation projects.

Happitat

The location where a Pop-up Café was opened to showcase coffee from the four watershed sources.

Chiang Mai Province(จ.เชียงใหม่)ℹ️

The source of intense, full-bodied coffee from high mountains in the Ping watershed.

Lampang Province(จ.ลำปาง)ℹ️

The source of sweet, smooth, floral-scented coffee from the Wang watershed.

Chiang Rai Province(จ.เชียงราย)ℹ️

The source of fruity and refreshing coffee with tropical notes from the Yom watershed.

Nan Province(จ.น่าน)ℹ️

The source of coffee with complex, multi-dimensional, and unique flavors from the Nan watershed.