Commerce Ministry pushes Thai GI products via Shopee and TikTok

MGR Online•Economy•16h ago

Reader Briefing

The Department of Intellectual Property met with Shopee and TikTok in Singapore to promote Thai GI products and enhance intellectual property protection.

•Department of Intellectual Property discussed promoting Thai GI products via Shopee International Platform (SIP).
•Department of Intellectual Property and TikTok Singapore agreed to use digital technology to screen and control stores to prevent illegal goods.
•Rossaporn Panyathaweechot received an order for approximately 100 durians per week from a distributor in Singapore.

Overview

•Oramon Supthaweethum, Director General of the Department of Intellectual Property, met with Shopee Singapore executives, including Regional Cross Border Director CX Chua, at Shopee headquarters in Singapore.
•The Department of Intellectual Property discussed using the Shopee International Platform (SIP) to help Thai GI entrepreneurs expand sales to Malaysia, Singapore, and the Philippines.
•Oramon Supthaweethum stated that the SIP program reduces steps and obstacles for Thai GI entrepreneurs entering foreign markets.
•The initiative follows the policy of Deputy Prime Minister and Minister of Commerce Supajee Suthamphan to push Thai identity and GI products into domestic and international markets.
•Oramon Supthaweethum met with Chanida Klaiphan, Director of Public Policy for Southeast Asia at TikTok Singapore, to discuss preventing intellectual property infringement.
•The Department of Intellectual Property and TikTok Singapore agreed to implement stricter digital screening for stores to increase consumer confidence.
•Rossaporn Panyathaweechot, a GI Pala-U Durian entrepreneur from Prachuap Khiri Khan, secured a trade opportunity with a Singaporean distributor for 100 durians per week.

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Key Quotes

Oramon Supthaweethum

"The Department will continue to promote Thai GI products to align with the context of modern trade."

กรมจะเดินหน้าส่งเสริมสินค้า GI ของไทยให้สอดรับกับบริบทการค้ายุคใหม่อย่างต่อเนื่อง

Rossaporn Panyathaweechot

"Experiencing the real market allowed me to see opportunities, competition, and ways to develop products to better meet consumer needs."

การได้สัมผัสตลาดจริง ทำให้เห็นทั้งโอกาส การแข่งขัน และแนวทางพัฒนาสินค้าให้ตอบโจทย์ความต้องการของผู้บริโภคมากขึ้น

Key Entities

Organization

Department of Intellectual Property(กรมทรัพย์สินทางปัญญา)

The government agency responsible for discussing the promotion of GI products and intellectual property protection with digital platforms.

Shopee Singapore(Shopee สิงคโปร์)

The Singapore-based headquarters of the Shopee platform that provides the Shopee International Platform (SIP) for cross-border sales.

TikTok Singapore(TikTok สิงคโปร์)

The Singapore office of the TikTok platform that discussed enhancing intellectual property protection and digital screening measures.

Ministry of Commerce(กระทรวงพาณิชย์)ℹ️

The ministry overseeing the Department of Intellectual Property.

Person

Oramon Supthaweethum(นางอรมน ทรัพย์ทวีธรรม)

The Director General of the Department of Intellectual Property, Ministry of Commerce.

CX Chua(Mr.CX Chua)

The Regional Cross Border Director of Shopee Singapore.

Supajee Suthamphan(นางศุภจี สุธรรมพันธุ์)

The Deputy Prime Minister and Minister of Commerce.

Chanida Klaiphan(คุณชนิดา คล้ายพันธ์)

The Director of Public Policy for Southeast Asia at TikTok Singapore.

Rossaporn Panyathaweechot(นางรสพร ปัญญาทวีโชติ)

A GI Pala-U Durian entrepreneur from Prachuap Khiri Khan province.

Place

Singapore(สิงคโปร์)ℹ️

The location where the Department of Intellectual Property met with Shopee and TikTok executives.

Prachuap Khiri Khan(ประจวบคีรีขันธ์)ℹ️

The province where Rossaporn Panyathaweechot's GI durian business is located.

Malaysia(มาเลเซีย)ℹ️

One of the destination countries currently linked via the Shopee International Platform.

Philippines(ฟิลิปปินส์)ℹ️

One of the destination countries currently linked via the Shopee International Platform.

Vietnam(เวียดนาม)ℹ️

A country where Shopee plans to expand its SIP services in the next phase.

Thailand(ประเทศไทย)ℹ️

A country where Shopee plans to expand its SIP services in the next phase.

Policy

Shopee International Platform (SIP)

A program allowing Thai Shopee stores to expand visibility and sales to international users.