Commerce Ministry pushes Thai Agri-innovation into HoReCa market

Thansettakij•Economy•1d ago

Reader Briefing

The Department of Foreign Trade organized the Agri Plus Expo 2026 to transition Thai agricultural products from commodities to high-value innovative goods for the HoReCa market.

•The Department of Foreign Trade organized Agri Plus Expo 2026 in collaboration with Food & Hospitality Thailand (FHT) 2026.
•The event took place from August 19-22 at the Queen Sirikit National Convention Center.
•Over 70 brands and 100 products were showcased to connect Thai entrepreneurs with the HoReCa market.
•The initiative focuses on using technology and innovation to upgrade agricultural products to High Value Agricultural Products.

Overview

•The Department of Foreign Trade organized Agri Plus Expo 2026 in collaboration with Food & Hospitality Thailand (FHT) 2026.
•Agri Plus Expo 2026 was held from August 19-22 at the Queen Sirikit National Convention Center.
•The Department of Foreign Trade aims to upgrade Thai agricultural products from commodities to High Value Agricultural Products through knowledge, technology, and innovation.
•The event featured over 70 brands and more than 100 products covering food, beverages, health, beauty, herbs, and eco-friendly lifestyle products.
•The Department of Foreign Trade targeted the HoReCa market because it has potential and demand for food, beverages, health, beauty, and sustainable products.
•The Department of Foreign Trade provided the Agri Plus Clinic to offer consulting services to enhance the potential of entrepreneurs.
•The Department of Foreign Trade expects Agri Plus Expo 2026 to create business opportunities and networks for Thai entrepreneurs to expand into international markets.

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Key Quotes

Arada Fuangthong

"The Department of Foreign Trade believes that Agri Plus Expo 2026 will be another important mechanism in increasing the potential of Thai entrepreneurs, adding value to Thai innovative agricultural products, expanding international trade opportunities, and supporting the country's economy to grow stably and sustainably."

กรมการค้าต่างประเทศเชื่อมั่นว่า Agri Plus Expo 2026 จะเป็นอีกหนึ่งกลไกสำคัญในการเพิ่มศักยภาพผู้ประกอบการไทย สร้างมูลค่าเพิ่มให้สินค้าเกษตรนวัตกรรมไทย ขยายโอกาสทางการค้าในระดับสากล และสนับสนุนการขับเคลื่อนเศรษฐกิจของประเทศให้เติบโตอย่างมั่นคงและยั่งยืน

Key Entities

Organization

Department of Foreign Trade(กรมการค้าต่างประเทศ)

The government agency organizing Agri Plus Expo 2026 to upgrade Thai agricultural products.

Person

Arada Fuangthong(นางอารดา เฟื่องทอง)

Director-General of the Department of Foreign Trade.

Place

Queen Sirikit National Convention Center(ศูนย์การประชุมแห่งชาติสิริกิติ์)ℹ️

The venue where Agri Plus Expo 2026 and Food & Hospitality Thailand (FHT) 2026 were held.