Commerce Ministry Organizes Franchise Expo Thailand

Khaosod•Economy•18d ago

Reader Briefing

The Department of Business Development organized the Franchise Expo Thailand to promote career creation through various franchise business opportunities and government subsidies.

•The Department of Business Development presented 50 franchises across five business categories.
•The Thai Chuay Thai Franchise Sang Archeep Plus campaign provides a 50% subsidy for franchise packages, up to 10,000 Baht per person.
•The DBD Thailand Franchise Award 2026 was presented to 8 winning brands from 7 businesses.
•The event featured four specialized zones: business and franchise, technology and support, financial institutions, and highlight activities.

Overview

•The Department of Business Development organized a pavilion featuring 50 franchises in food, beverages, services, beauty and spa, and retail.
•The Department of Business Development provided activities including influencer live streams, one-on-one expert consultations, and franchise trend updates.
•The Thai Chuay Thai Franchise Sang Archeep Plus campaign offers a 50% government subsidy for franchise packages, capped at 10,000 Baht per person.
•The Department of Business Development held the DBD Thailand Franchise Award 2026 ceremony, with 38 brands and 35 businesses competing.
•The DBD Thailand Franchise Award 2026 granted 11 awards across 4 categories to 8 winning brands from 7 businesses.
•The Franchise Expo Thailand by Smart SME Expo consists of zones for business and franchises, technology and support, financial institutions, and highlight activities.
•The Franchise Expo Thailand by Smart SME Expo included training seminars and one-on-one business matching to increase expansion opportunities.
•The event allows entrepreneurs to present businesses, increase brand awareness, test the market, and build networks with other businesses or government and private agencies.

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Key Entities

Organization

Department of Business Development(กรมพัฒนาธุรกิจการค้า)

The government agency that organized the franchise pavilion and presented the DBD Thailand Franchise Award 2026.

Policy

Thai Chuay Thai Franchise Sang Archeep Plus(ไทยช่วยไทย แฟรนไชส์สร้างอาชีพ พลัส)

A campaign providing a 50% subsidy for franchise packages up to 10,000 Baht per person.