Commerce Ministry boosts Southern fruit distribution for 2026

Matichon•Economy•6d ago

Reader Briefing

The Department of Internal Trade is collaborating with central agricultural markets and modern trade retailers to distribute at least 10,000 tons of Southern Thai fruits.

•The Department of Internal Trade is managing Southern fruit distribution for the year 2026.
•The operation targets the distribution of durian, mangosteen, and longkong starting in August.
•The initiative involves 3 central markets and 6 modern trade networks across more than 200 branches.
•The goal is to absorb at least 10,000 tons of produce to prevent price drops.

Overview

•Southern fruits, specifically durian, mangosteen, and longkong, are entering the market in large quantities during August.
•Chanthaphat Panjamanon stated that simultaneous market entry could cause produce concentration and pressure prices downward.
•The Department of Internal Trade is using 3 central markets (Talaad Thai, Si Mum Muang Market, and Morakot Market) to collect and distribute produce.
•The Department of Internal Trade is partnering with 6 modern trade entities including Makro, Lotus, Big C, GO Wholesale, Tops, and The Mall.
•The Department of Internal Trade aims to absorb at least 10,000 tons of fruit, expecting 5,000 tons from promotional activities and 5,000 tons from consumption stimulation.
•Promotion activities include the "Thailand: The Land of Tropical Fruits" concept, the "Thai Help Thai Plus" activity, influencer communications, and a mobile caravan.
•Consumers can purchase the quality fruits from today until September 2026.
•The initiative aims to reduce the risk of produce concentration and price drops while creating market opportunities for farmers.

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Key Entities

Organization

Department of Internal Trade(กรมการค้าภายใน)

The agency managing the distribution of Southern fruits for the year 2026.

Ministry of Commerce(กระทรวงพาณิชย์)ℹ️

The parent ministry of the Department of Internal Trade.

Talaad Thai(ตลาดไท)

One of the three central agricultural markets collaborating to distribute Southern fruits.

Si Mum Muang Market(ตลาดสี่มุมเมือง)

One of the three central agricultural markets collaborating to distribute Southern fruits.

Morakot Market(ตลาดมรกต)

One of the three central agricultural markets collaborating to distribute Southern fruits.

Makro(แม็คโคร)ℹ️