Commerce Boosts GI Pottery Sales & Tourism for Koh Kred

MGR Online•Economy•267d ago

Reader Briefing

The Department of Intellectual Property facilitates enhanced marketing and tourism for Koh Kred Pottery, a registered GI product, aiming to boost local economy.

•The Department of Intellectual Property (DIP) is actively promoting Koh Kred Pottery, a Geographical Indication (GI) product, by enhancing packaging, expanding sales channels, and developing the production site into a tourist attraction.
•A recent site visit on January 29, 2025, by DIP Director-General Arachman Trapee Thaveetaem and Nonthaburi Commerce Minister Songkram Petchnamkiew aimed to inspect the production process and discuss development strategies with local manufacturers.
•Koh Kred Pottery, registered as GI in 2010, has seen its average price increase significantly from 100 THB before GI registration to 500-700 THB afterwards, highlighting its enhanced value.

Overview

•On Jan 29, 2025, the Director-General of the Department of Intellectual Property led a delegation to Koh Kred.
•The delegation inspected the production source of Koh Kred Pottery, a GI product, located at the Koh Kred Pottery Handicraft Center.
•The Director-General stated that the promotion aims to preserve traditional wisdom and create stable trade opportunities for local artisans.
•Plans include developing packaging, expanding market channels to places like ICONSIAM, and promoting the production site as a cultural tourism landmark.
•Koh Kred Pottery is influenced by the unique properties of clay from Koh Kred island, known for its fine texture, adhesiveness, and iron content, resulting in a distinctive reddish-orange color after firing.
•Koh Kred Pottery was registered as a GI product in 2010, with average prices rising from 100 THB to 500-700 THB per piece.
•Currently, Thailand has 250 GI-registered products, generating over 114,623 million THB in economic value for communities.
•In 2026, the Department of Intellectual Property will focus on driving the grassroots economy through GI product promotion, including quality control systems and linking production sites to tourism.

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Key Quotes

Arachman Trapee Thaveetaem

"This GI product promotion is not just about preserving traditional wisdom, but also creating stable trade opportunities for Koh Kred pottery artisans to grow with Thailand's creative economy."

การส่งเสริมสินค้า GI ครั้งนี้ ไม่เพียงแต่เป็นการรักษาภูมิปัญญาดั้งเดิม แต่ยังเป็นการสร้างโอกาสทางการค้าที่มั่นคงให้กับช่างฝีมือของเครื่องปั้นดินเผาเกาะเกร็ด ให้เติบโตไปพร้อมกับเศรษฐกิจสร้างสรรค์ของไทย

Key Entities

Organization

Department of Intellectual Property(กรมทรัพย์สินทางปัญญา)ℹ️

Thai government organization responsible for promoting and registering Geographical Indications (GI) for local products.

Nonthaburi Provincial Commerce Office(พาณิชย์จังหวัดนนทบุรี)

Local government office in Nonthaburi province responsible for commercial affairs, including the promotion of local products.

Ministry of Commerce(กระทรวงพาณิชย์)ℹ️

The parent ministry of the Department of Intellectual Property and Provincial Commerce Offices, overseeing commercial policies and activities in Thailand.

Place

Koh Kred(เกาะเกร็ด)ℹ️

An island in the Chao Phraya River, Nonthaburi province, famous for its pottery and Mon culture, which is a production source for GI-registered pottery.

Koh Kred Pottery Handicraft Center(ศูนย์หัตถกรรมเครื่องปั้นดินเผาเกาะเกร็ด)

The primary location for the production and display of Koh Kred Pottery on Koh Kred island.

ICONSIAM(ไอคอนสยาม)ℹ️

A major shopping mall in Bangkok being utilized as a new sales channel to expand market reach for Koh Kred Pottery.

Law

Koh Kred Pottery(เครื่องปั้นดินเผาเกาะเกร็ด)

A Geographical Indication (GI) registered handicraft product unique to Koh Kred, known for its traditional craftsmanship and distinctive qualities derived from local clay.

Geographical Indication(GI)ℹ️

A legal designation that identifies a product originating from a specific geographical location, possessing qualities or a reputation attributable to that origin.

Person

Arachman Trapee Thaveetaem(นางอรมน ทรัพย์ทวีธรรม)

Director-General of the Department of Intellectual Property, who led the initiative to promote Koh Kred Pottery.

Songkram Petchnamkiew(นายสงกรานต์ เพ็ชรน้ำเขียว)

Nonthaburi Provincial Commerce Minister who accompanied the delegation to Koh Kred.

Timeline

January 29, 2025(29 ม.ค.2568)

The date when the Director-General of the Department of Intellectual Property visited Koh Kred.

2010(ปี 2553)

The year Koh Kred Pottery was officially registered as a Geographical Indication (GI) product.

2026(ปี 2569)

The year the Department of Intellectual Property plans to focus on driving the grassroots economy through GI product promotion.