CMP Rebrands as Premium Rice Expert at THAIFEX 2026

Post Today•Economy•1d ago

Reader Briefing

CMP aims to become a premium rice specialist, showcasing innovations and trust at THAIFEX 2026.

•CMP is rebranding to focus on premium rice expertise.
•The company will present its strategy under the concept "Generations of Trust. Future of Rice." in 2026.
•CMP will participate in THAIFEX – Anuga Asia 2026, highlighting its strengths and product lines.
•The company emphasizes sustainability and long-term growth from community to industry ecosystem.

Overview

•In 2026, CMP will operate under the concept "Generations of Trust. Future of Rice.".
•CMP's Managing Director, Prapaiaporn Manatanya, stated that the company aims to develop products and innovations responsive to sustainability trends.
•CMP will participate in THAIFEX – Anuga Asia 2026.
•CMP will launch a brand communication campaign with professional chefs and international networks throughout 2026 to 2027.
•CMP emphasizes growth built on nearly 90 years of integrity and expertise across the value chain.
•CMP's core brands include "Hong Thong," "Q Rice," and "Crane Bird."
•CMP will highlight five key areas at THAIFEX 2026, including international standard premium rice for global export and organic rice solutions.
•CMP will showcase OEM capabilities and brand co-development opportunities at the event.

Full article content is available on the original source.

Read on Post Today (Thai Version)View in Google Translate

Source: Post Today (Original)

Key Quotes

Prapaiaporn Manatanya

"The direction of operations in 2026 will be driven by the concept 'Generations of Trust. Future of Rice.' to develop products and innovations that respond to sustainability trends."

ทิศทางการดำเนินงานในปี 2026 นี้ จะขับเคลื่อนภายใต้แนวคิด "Generations of Trust. Future of Rice." เพื่อพัฒนาผลิตภัณฑ์และนวัตกรรมที่ตอบรับเทรนด์ความยั่งยืน

Key Entities

Organization

CMP

A company focused on rice products, announcing a rebranding and participation in THAIFEX 2026.

Hong Thong(หงษ์ทอง)

One of CMP's main brands in the rice sector.

Q Rice(คิวไรซ์)

One of CMP's main brands in the rice sector.

Crane Bird(นกกระเรียน)

One of CMP's main brands in the rice sector.

Person

Prapaiaporn Manatanya(ประไพพรรณ มานะธัญญา)

Managing Director of CMP's business group, who announced the company's 2026 strategy.