CMC Group and Suan Dusit University Launch Student Affiliate Marketing

MGR Online•Economy•2d ago

Reader Briefing

CMC Group and Suan Dusit University's Marketing Department launched the CMC Student Affiliate Marketing project to provide students with real-world content marketing experience.

•CMC Group partnered with Suan Dusit University to create a business laboratory for students.
•Students will produce marketing content for condominiums near mass transit and pet-friendly properties.
•Participants can earn commissions of up to 50,000 Baht per unit upon ownership transfer.
•The project utilizes Project-Based Learning to bridge classroom theory with real business practice.

Overview

•CMC Group partnered with the Marketing Department of Suan Dusit University to launch the CMC Student Affiliate Marketing project.
•The project provides students with On-Site Field Work to create marketing media for projects targeting urban lifestyles and pet owners.
•Students will develop Content Marketing strategies for The Cleve Riverline Chao Phraya-Phra Nakhon Nuea and Chateau In Town Pinklao-Siriraj projects located near MRT stations.
•Students will create content for the Chateau Village Westgate-Ban Kluay project, which features a Pet Park.
•Anonglak Paithayanant stated the partnership focuses on creating sustainable results by developing students into digital-skilled personnel for the national digital economy.
•Students can earn a commission of 50,000 Baht per unit when a sale results in an actual ownership transfer.
•The project allows students to produce various content formats, including short videos, live streaming, and SEO articles, on The Creative Canvas.
•CMC Group and Suan Dusit University executives view this model as beneficial for both education and creating genuine career opportunities.

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Key Entities

Organization

Chaophraya Mahanakorn Public Company Limited(บริษัท เจ้าพระยามหานคร จำกัด (มหาชน))

A residential development leader also known as CMC Group that partnered with Suan Dusit University.

CMC Groupℹ️

A residential development leader that launched the CMC Student Affiliate Marketing project.

Suan Dusit University(มหาวิทยาลัยสวนดุสิต)

A university whose Marketing Department partnered with CMC Group to provide students with business experience.

Place

The Cleve Riverline Chao Phraya-Phra Nakhon Nuea(เดอะ เคลฟ ริเวอร์ไลน์ เจ้าพระยา-พระนครเหนือ)

A high-potential location project near MRT Yaek Tiwanon used for student marketing practice.

Chateau In Town Pinklao-Siriraj(ชาโตว์ อินทาวน์ ปิ่นเกล้า-ศิริราช)

A project near MRT Bang Yi Khan used for student marketing practice.

Chateau Village Westgate-Ban Kluay(ชาโตว์ วิลเลจ เวสต์เกต-บ้านกล้วย)

A premium wide-frontage townhome project with a Pet Park used for student marketing practice.

Bangkok(กรุงเทพมหานคร)ℹ️

The location where the news report originated.

Person

Anonglak Paithayanant(อนงค์ลักษณ์ แพทยานันท์)

The Managing Director of Chaophraya Mahanakorn Public Company Limited.

Prachayan Laohasakdadet(ปรัชญาล เลาหศักดาเดช)

A contact person in the Corporate Communication Strategy Department.