CJ MORE launches CJ STAR project for local entrepreneurs

MGR Online•Economy•1d ago

Reader Briefing

CJ MORE introduces the CJ STAR project to help small local entrepreneurs expand their market reach through its retail network.

•CJ MORE launched the 'CJ STAR Khong Dee Tid Dao' project to support small community entrepreneurs.
•The project utilizes CJ MORE's network of over 2,100 branches across more than 60 provinces.
•Currently, 14 entrepreneurs with 21 product items have been selected for the project.
•Sathien Sathienthamma, CEO of Carabao Group, announced the initiative's goal to elevate local products for wider markets.

Overview

•CJ MORE launched the 'CJ STAR Khong Dee Tid Dao' project to create opportunities for small entrepreneurs and community products nationwide.
•CJ MORE acts as a seeker and supporter by identifying potential products and developing their quality, standards, and packaging.
•CJ MORE has a network of over 2,100 branches covering more than 60 provinces.
•The project initially started through 538 CJ MORE branches in the Central, Eastern, and Western regions.
•There are currently 14 entrepreneurs and 21 product items, including food, snacks, seasonings, and local products, participating in the project.
•CJ MORE provides a dedicated 'CJ STAR Khong Dee Tid Dao' shelf area in stores to increase consumer awareness and access.
•Sathien Sathienthamma stated the project aims to turn the intention of making quality goods into sustainable business opportunities.
•CJ MORE plans to expand the project nationwide and eventually support these local products in entering international markets.

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Key Quotes

Sathien Sathienthamma

"We intend for CJ STAR Khong Dee Tid Dao to be more than a product support project, but another mechanism to connect local quality goods with market opportunities."

เราตั้งใจให้ CJ STAR ของดี ติดดาว เป็นมากกว่าโครงการสนับสนุนสินค้า แต่เป็นอีกหนึ่งกลไกในการเชื่อมต่อของดีจากท้องถิ่น กับโอกาสทางการตลาด

Key Entities

Organization

CJ MORE(ซีเจ มอร์)

A retail chain with over 2,100 branches in more than 60 provinces that launched the CJ STAR project.

Carabao Group(กลุ่มคาราบาว)

The organization where Sathien Sathienthamma serves as the Chief Executive Officer.

Person

Sathien Sathienthamma(เสถียร เสถียรธรรมะ)

The Chief Executive Officer of Carabao Group.

Policy

CJ STAR Khong Dee Tid Dao(CJ STAR ของดีติดดาว)

A project by CJ MORE to search for and elevate potential local community products for wider market access.