Chinese New Year 2026 Poll: Red Envelopes Matter, Ang Pao Decreases

Prachachat•General•1d ago

Reader Briefing

A poll by M. North Bangkok University for Chinese New Year 2026 shows that while younger generations still value red envelopes, the act of giving Ang Pao is declining, with a trend towards modernizing traditions.

•A survey conducted by North Bangkok Poll found that for Chinese New Year 2026, younger generations still consider red envelopes important.
•The poll indicated a decrease in the total amount of Ang Pao given, with many opting for digital methods or not giving at all.
•Regarding rituals, the survey suggests a need to modernize traditions while preserving their core essence.

Overview

•From February 9 to February 14, 2026, a survey was conducted to gather public opinion on Chinese New Year traditions.
•45.6% of respondents reported having Chinese ancestry and celebrating Chinese New Year.
•40.2% of respondents intend not to give Ang Pao this year, while 19.7% plan to give less than before.
•The most common method for giving Ang Pao remains traditional red envelopes with cash (36.9%).
•34.7% of respondents feel that digital Ang Pao is convenient but lacks the traditional feel of red envelopes.
•47.2% of respondents believe the importance of Chinese New Year remains the same in current times.
•Associate Professor Dr. Sanid Sirivisitkul stated that traditions should be modernized while preserving their core essence.
•The survey highlighted that 38.7% of people believe Chinese New Year traditions should be modernized but keep their essence.

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Key Entities

Organization

North Bangkok University(มหาวิทยาลัยนอร์ทกรุงเทพ)

The institution that conducted a public opinion survey regarding Chinese New Year traditions.

North Bangkok Poll Center(ศูนย์สำรวจความคิดเห็น นอร์ทแบงค็อกโพล)

The center within North Bangkok University responsible for conducting and releasing the public opinion survey.

Person

Associate Professor Dr. Sanid Sirivisitkul(ผศ.ดร. สานิต ศิริวิศิษฐ์กุล)

Head of the North Bangkok Poll Center at North Bangkok University, who revealed the survey results.