China Market Sees Surge: 30K Tourists/Day Drive 2026 Target to 7M

Matichon•Economy•1d ago

Reader Briefing

Thai tourism anticipates a strong rebound in Chinese visitors, projecting 7 million arrivals in 2026 driven by a surge during the Chinese New Year period.

•Thai tourism expects 7 million Chinese visitors in 2026, a significant increase from 4.4 million in 2025.
•Chinese tourist arrivals have reached approximately 30,000 per day during the Chinese New Year (February 13-22, 2026).
•The tourism sector has proposed four priority areas to the new government: epidemic control, safety, currency management, and risk mitigation.

Overview

•Between February 13-22, 2026, Chinese tourist arrivals in Thailand reached approximately 28,000-30,000 per day.
•Chinese tourist arrivals during February 13-22, 2026, represent an increase from the usual average of 13,000 per day.
•The projected 7 million Chinese tourists in 2026 are expected to boost Thailand's tourism economy.
•In 2025, Thailand received only 4.4 million Chinese tourists, falling short of the initial 7 million projection due to various negative events.
•Adisak Chotnattananon stated that Chinese tourist numbers have significantly increased since February 9, 2026.
•ATTA anticipates further growth due to upcoming holidays like Songkran and other long weekends in 2026.
•The tourism sector has urged the new government to prioritize epidemic control, safety, currency stability, and risk management.
•Amway is planning a trip for approximately 13,000 people to Thailand between March and April 2026 as an incentive trip.

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Key Quotes

Adisak Chotnattananon

"The number of Chinese tourists visiting Thailand has significantly increased, especially since February 9th, continuously nearing 30,000 people per day. This indicates a good recovery for the Chinese market."

ตัวเลขนักท่องเที่ยวจีนที่เดินทางเข้ามาเที่ยวไทย ถือว่าปรับตัวขึ้นได้อย่างมีนัยยะสำคัญ โดยเฉพาะตั้งแต่วันที 9 กุมภาพันธ์ ที่ผ่านมา ตัวเลขวิ่งขึ้นไปเกือบแตะ 3 หมื่นคนต่อวันได้อย่างต่อเนื่อง ทำให้ปีนี้ตลาดจีนเที่ยวไทยน่าจะฟื้นตัวได้ดี

Adisak Chotnattananon

"With a new government, the tourism sector proposes four key actions: 1. Epidemic control, 2. Safety, 3. Baht currency, and 4. Risk management."

เมื่อมีรัฐบาลใหม่แล้ว ภาคเอกชนท่องเที่ยวเสนอให้เร่งดำเนินการ 4 เรื่องหลัก ได้แก่ 1.โรคระบาด 2.ความปลอดภัย 3.ค่าเงินบาท 4.การบริหารความเสี่ยง

Key Entities

Organization

ATTA(แอตต้า)

Thai Travel Business Association, acting as a key advisor to the tourism sector.

Amway(แอมเวย์)ℹ️

A company planning a large incentive trip to Thailand in March-April 2026.

Person

Adisak Chotnattananon(นายอดิษฐ์ ชัยรัตนานนท์)

Secretary-General of the Thai Travel Business Association (ATTA), providing insights into the Chinese tourism market.

Place

China(จีน)ℹ️

A key source market for Thai tourism, exhibiting positive growth trends.

India(อินเดีย)ℹ️

A country from which a short-term travel concern (Nipah virus) has emerged, though reported as controlled.

Cambodia(กัมพูชา)ℹ️

A neighboring country with which potential geopolitical tensions are a concern for Thai tourism risk management.

Timeline

2026(ปี 69)

The target year for Thai tourism, with projections of 7 million Chinese visitors.

2025(ปี 68)

The previous year for Thai tourism, which experienced slower-than-expected growth from the Chinese market.