Chin Mai Thai Targets New Gen with 'Wearing Thai Silk for Fun'

MGR Online•Society•22m ago

Reader Briefing

Chin Mai Thai in Khon Kaen is implementing a 'Living Museum' model and contemporary designs to attract younger consumers and support local silk farmers.

•Chin Mai Thai operates a Living Museum in Chonnabot District, Khon Kaen Province.
•The business launched the 'Wearing Thai Silk for Fun' campaign to remove the perception that silk is only for the elderly.
•The domestic silk industry has an economic value of approximately 6,000 to 6,600 million baht per year.
•The industry faces structural challenges including cheap imported synthetic fabrics and a shortage of young labor.

Overview

•Chin Mai Thai established a Living Museum divided into three main buildings covering upstream production, a museum of ancient silk, and a showroom.
•Suramontree Srisomboon stated that the 'Wearing Thai Silk for Fun' concept aims to make silk applicable for casual wear and contemporary fashion for the new generation.
•Chin Mai Thai operates as a national agro-tourism site for sericulture promoted by the Department of Sericulture, Ministry of Agriculture and Cooperatives.
•The business model of Chin Mai Thai links the production chain to local mulberry farmers and weaving housewives to distribute income to the grassroots economy.
•The Department of Sericulture and creative economy agencies report the domestic silk industry's value at 6,000 to 6,600 million baht annually.
•The Thai silk industry faces threats from cheap imported imitation fabrics, a shortage of young laborers, and rising raw material costs due to climate change.
•High maintenance requirements of real silk, such as dry cleaning and difficulty in ironing, are cited as barriers for urban consumers.

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Key Quotes

Suramontree Srisomboon

"In the past, children were often afraid to wear silk because they feared looking old, but that is not the case; if we design patterns and styles well, teenagers will look beautiful, cute, and stylish."

สมัยก่อนเด็กๆ มักจะไม่ค่อยกล้าสวมใส่ผ้าไหมเพราะกลัวดูแก่ แต่ความจริงไม่ใช่เลย หากเราออกแบบลวดลายและดีไซน์ให้ดี วัยรุ่นใส่แล้วจะดูสวยน่ารัก มีสไตล์

Key Entities

Organization

Chin Mai Thai(ชินไหมไทย)

A famous Mudmee silk weaving arts center and Living Museum located in Chonnabot District, Khon Kaen.

Department of Sericulture(กรมหม่อนไหม)

A government agency that promotes sericulture and provides economic data on the silk industry.

Ministry of Agriculture and Cooperatives(กระทรวงเกษตรและสหกรณ์)

The ministry overseeing the Department of Sericulture.

Department of Business Development(กรมพัฒนาธุรกิจการค้า)

A government agency (DBD) that found an increase in the establishment of Thai fabric-related businesses.

Person

Suramontree Srisomboon(สุรมนตรี ศรีสมบูรณ์)

An executive of Chin Mai Thai.

Place

Chonnabot District(อำเภอชนบท)ℹ️

The location of Chin Mai Thai in Khon Kaen Province.

Khon Kaen Province(จังหวัดขอนแก่น)ℹ️

The province where Chin Mai Thai and Chonnabot District are located.