Chiang Rai's 'Huai Kang Pla Model' Boosts Organic Veggie Income 3x

Thansettakij•Economy•21d ago

Reader Briefing

Chiang Rai's 'Huai Kang Pla Model' Successfully Transforms Subsistence Farming into a Profitable Organic Endeavor.

•The 'Huai Kang Pla Model' in Mae Chan District, Chiang Rai, has successfully increased farmer income by three times through organic vegetable cultivation.
•The initiative, implemented by the High-Land Research and Development Institute (Public Organization) and supported by the Ministry of Agriculture and Cooperatives, addresses limited land availability and challenging terrain.
•Farmers have transitioned from monoculture to environmentally friendly practices, leading to an average household income increase from 25,000 to 76,000 Baht annually.
•The 'Lumnam Chan Community Enterprise Group' plays a key role in marketing and branding under the 'Ob Doi Organic' name.

Overview

•The 'Huai Kang Pla Model' project targets development in Mae Chan District, Chiang Rai, facing challenges of limited farmland and complex terrain.
•Community members typically own only 2-5 rai of land per household, with 278 households lacking any land for farming.
•In the past, average annual household income was approximately 25,000 Baht.
•The Ministry of Agriculture and Cooperatives, through the High-Land Research and Development Institute, implemented knowledge and promoted 'Precision Agriculture' and greenhouse organic farming.
•Currently, 402 farmers cultivate 532 rai across 48 farms and 77 greenhouses under this initiative.
•The 'Lumnam Chan Community Enterprise Group' was established to manage marketing and branding for 'Ob Doi Organic' products.
•Average household income has risen to 76,000 Baht per year.
•The 'Lumnam Chan Community Enterprise Group' generated approximately 2.4 million Baht annually from organic vegetable sales.

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Source: Thansettakij (Original)

Key Quotes

Piyarat Chay

"What is commendable is that many families have switched from monoculture to farming that generates better income, uses less land, and is more environmentally friendly. It is clear that with knowledge, market support, and strong community groups, people can truly achieve better income and quality of life. The Ministry of Agriculture and Cooperatives is ready to support such development in other areas."

สิ่งที่น่าชื่นชมคือ ชาวบ้านหลายครอบครัวสามารถเปลี่ยนจากการปลูกพืชเชิงเดี่ยว มาเป็นการทำเกษตรที่สร้างรายได้ดีขึ้น ใช้พื้นที่น้อยลง และเป็นมิตรกับสิ่งแวดล้อมมากขึ้น เห็นได้ชัดว่าถ้ามีองค์ความรู้ มีตลาดรองรับ และมีการรวมกลุ่มที่เข้มแข็ง ก็สามารถช่วยให้คนในชุมชนมีรายได้และคุณภาพชีวิตที่ดีขึ้นได้จริง กระทรวงเกษตรและสหกรณ์พร้อมสนับสนุนให้เกิดการต่อยอดแบบนี้ในพื้นที่อื่น ๆ ต่อไป

Key Entities

Person

Piyarat Chay Tiyapaiboon(ปิยะรัฐชย์ ติยะไพรัช)

Deputy Minister of Agriculture and Cooperatives who visited the Huai Kang Pla model project in Chiang Rai.

Organization

Ministry of Agriculture and Cooperatives(กระทรวงเกษตรและสหกรณ์)ℹ️

The government ministry supporting the 'Huai Kang Pla Model' and promoting agricultural development.

High-Land Research and Development Institute (Public Organization)(สถาบันวิจัยและพัฒนาพื้นที่สูง (องค์การมหาชน))

The organization implementing the Huai Kang Pla Royal Project Development Area and promoting agricultural techniques.

Lumnam Chan Community Enterprise Group(กลุ่มวิสาหกิจชุมชนลุ่มน้ำจัน)

A community enterprise group formed to support the marketing and branding of 'Ob Doi Organic' agricultural products.

Place

Mae Chan(แม่จัน)ℹ️

The district in Chiang Rai province where the Huai Kang Pla Model is being implemented.

Chiang Rai(เชียงราย)ℹ️

The province in Thailand where the Huai Kang Pla Model is located and operations are being monitored.

Law

Ob Doi Organic(โอบดอย ออร์แกนิค)

The brand name under which agricultural products from the Lumnam Chan Community Enterprise Group are marketed.