Chatchart's Art Campaign: Number 9 Transforms Siam into an Art Gallery

MGR Online•Politics•24d ago

Reader Briefing

Bangkok Governor candidate Chatchart launches an innovative art-based campaign in Siam, transforming public spaces into an open-air gallery to communicate policies.

•Chatchart, candidate number 9 for Bangkok Governor, launched a new campaign at Siam Square on June 3, 2026.
•The campaign utilizes art installations, including LED billboards, to showcase policies instead of traditional candidate photos.
•The initiative, themed 'City as Canvas,' aims to beautify the city and convey over 250 policies through art.
•This new approach is legally reported to the Election Commission and aims to make policy communication more engaging and visually appealing.

Overview

•On June 3, 2026, Chatchart, Candidate Number 9, launched a new campaign style in Siam.
•Chatchart launched campaign posters presented as art on LED billboards and at lift entrances.
•The initiative was conceived to move away from boring and cluttered campaign posters and make the city a virtual art gallery.
•Chatchart stated that art posters can communicate over dozens of policies better than traditional posters, resulting in more effective communication.
•The campaign includes LED billboard rentals, with Chatchart noting the budget is minimal due to short, rotating 15-second slots.
•The campaign is directly linked to the 'City as Canvas' policy, which aims to open public spaces for new artists to create works.
•The campaign will continue to use normal poster formats in communities to assist elderly or less mobile voters in remembering the candidate number.
•The 'Let's... Open!' slogan, inspired by a bridge opening ceremony, is used at lift entrances to signify streamlined and efficient future work for the City.

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Key Quotes

Chatchart

"Why must campaign posters be boring and cluttered? This is the idea to transform campaign posters into works of art, making the city a gallery showcasing art linked to my policies."

ทำไมป้ายหาเสียงจะต้องน่าเบื่อและรกรุงรัง จึงเป็นไอเดียในการเปลี่ยนป้ายหาเสียงให้เป็นผลงานศิลปะ โดยให้เมืองเป็นเสมือนแกลลอรีจัดแสดงผลงานศิลปะที่เชื่อมโยงกับนโยบายของตน

Chatchart

"I believe these art posters can state policies better than ordinary posters because one image can reflect dozens of policies."

ผมเชื่อว่าป้ายศิลปะเหล่านี้สามารถแถลงนโยบายได้ดีกว่าป้ายธรรมดาเสียอีก เพราะรูปเดียวสามารถสะท้อนได้หลายสิบนโยบาย

Chatchart

"Same body, but new ideas every second."

ร่างกายเดิม แต่ความคิดใหม่ทุกวินาที

Chatchart

"Let's... Open!"

เอ้า…เปิด!

Key Entities

Person

Chatchart(ชัชชาติ)ℹ️

Candidate Number 9 for Governor of Bangkok, who launched an innovative art-based campaign.

Place

Bangkok(กรุงเทพฯ)ℹ️

The city where the innovative art-based campaign for Governor is being implemented.

Siam Square(สยามสแควร์)ℹ️

The location where Chatchart launched his new campaign style.

Phra Nok-Phutthamonthon New Road(ถนนพรานนก-พุทธมณฑล ตัดใหม่)

The location of a bridge opening ceremony that inspired the campaign slogan 'Let's... Open!'.

Organization

Election Commission(กกต.)ℹ️

The regulatory body to which Chatchart's campaign expenses have been legally reported.

Policy

City as Canvas

The policy underpinning Chatchart's campaign, which aims to transform public spaces into art installations.