Chan Cha Yen Thuk Wan and Jian Cha compete in Thai tea market

Thansettakij•Economy•2d ago

Reader Briefing

Thai tea brands Chan Cha Yen Thuk Wan and Jian Cha are diversifying revenue streams through retail, convenience stores, and international expansion.

•The Thai retail tea market was valued at 2,262.7 million baht in 2024.
•Chan Cha Yen Thuk Wan aims for 200 million baht in total revenue this year.
•Jian Cha launched a Matcha Green Tea with Strawberry product in 7-Eleven stores on August 13, 2026.

•The Trade Policy and Strategy Office reports the Thai retail tea market value reached 2,262.7 million baht in 2024, with green tea accounting for 46.3% of the market.
•The Thai beverage service business is valued at 56,900 million baht in 2025, with non-alcoholic drinks representing 70.32%.
•Chan Cha Yen Thuk Wan is adjusting its expansion plan to add approximately 5 branches this year due to economic conditions and aims to enter the capital market within 3 years.
•Chan Cha Yen Thuk Wan opened its first 'Chan Cha Khiao Thuk Wan' branch at Siam Paragon in July 2026.
•Jian Cha, owned by Ploy-Polly Heasont, is using a franchise model to expand in Thailand and internationally, with a 5-year goal of reaching 1,000 branches worldwide.
•Jian Cha launched a 230 ml Matcha Green Tea with Strawberry product in Bangkok and surrounding areas via 7-Eleven on August 13, 2026.
•Chan Cha Yen Thuk Wan is collaborating with TACC to enhance its supply chain and research and development.
•The global retail tea market was valued at 51,470 million US dollars in 2024 and is expected to reach 69,220.1 million US dollars by 2029.

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Chan Cha Yen Thuk Wan(ฉันจะกินชาเย็นทุกวัน)

A tea brand targeting 200 million baht in revenue and expanding into bottled drinks and the capital market.

Jian Cha(เจี้ยนชา)

A tea brand owned by Ploy-Polly Heasont that uses a franchise model and sells products via 7-Eleven.

Trade Policy and Strategy Office(สำนักงานนโยบายและยุทธศาสตร์การค้า (สนค.))

The government agency providing market value data for the Thai and global tea industries.

7-Eleven(เซเว่น อีเลฟเว่น)ℹ️

The convenience store chain used by Jian Cha as a distribution channel for packaged tea products.

TACC

A partner providing supply chain and R&D support to Chan Cha Yen Thuk Wan.

Ploy-Polly Heasont(พลอย-พอลลี่ เฮสันต์)

The owner of the Jian Cha brand.

Siam Paragon(สยามพารากอน)ℹ️

The location of the first Chan Cha Khiao Thuk Wan branch opened in July 2026.

Bangkok(กรุงเทพฯ)ℹ️

The area where Jian Cha's matcha strawberry product was initially launched in 7-Eleven.