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CHAGEE Opens First Chiang Mai Branches, Expanding Beyond Bangkok

CHAGEE Opens First Chiang Mai Branches, Expanding Beyond Bangkok

MGR Online•Economy•18d ago

Reader Briefing

CHAGEE, an international tea brand, has launched its first two branches outside of Bangkok in Chiang Mai, marking a significant step in its Thai market expansion.

  • •CHAGEE opened two new branches simultaneously in Chiang Mai: Central Chiangmai Airport and MAYA Chiang Mai.
  • •This expansion represents CHAGEE's first venture outside of Bangkok in the Thai market.
  • •The new branches feature a 'Customer Experience Hub' design incorporating CHAGEE's contemporary aesthetic with local Lanna crafts.
  • •Grand opening events were held from March 13-15, featuring unique promotions and activities.

Overview

  • •CHAGEE opened two new branches in Chiang Mai: Central Chiangmai Airport (1st floor) and MAYA Chiang Mai (G floor).
  • •The grand opening events for the two Chiang Mai branches took place from March 13 – 15.
  • •This expansion is CHAGEE's first venture outside of Bangkok into the Thai market.
  • •Mathurada Yongcharoen, Marketing Director of CHAGEE Thailand, stated that the expansion brings a true tea experience to Chiang Mai.
  • •The new branches are designed as 'Customer Experience Hubs' blending modern CHAGEE aesthetics with Lanna cultural elements.
  • •CHAGEE is aiming to meet the growing consumer demand outside of Bangkok and solidify its position in the Asia-Pacific premium tea market.
  • •CHAGEE is offering free samples of its signature drink, BO•YA Jasmine Green Milk Tea, via a 'songthaew' (red truck) tour across popular Chiang Mai locations.
  • •CHAGEE Central Chiangmai Airport operates 11:00-21:00 on weekdays and 10:00-21:00 on weekends, while CHAGEE MAYA Chiang Mai operates daily from 10:00-22:00.

Full article content is available on the original source.

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Key Quotes

Mathurada Yongcharoen
"Chiang Mai has always been a culturally significant city in Thailand, and for CHAGEE, this expansion is not just about opening new stores, but about bringing a true tea-drinking experience to a city that values craftsmanship, creativity, and community."
เชียงใหม่เป็นเมืองที่มีบทบาทสำคัญทางวัฒนธรรมของประเทศไทยมาโดยตลอด และสำหรับ CHAGEE แล้ว การขยายสาขาในครั้งนี้ไม่ใช่เพียงการเปิดร้านใหม่ แต่คือการนำเสนอประสบการณ์การดื่มชาที่แท้จริงสู่เมืองที่ให้คุณค่ากับงานฝีมือ ความคิดสร้างสรรค์ และพลังของชุมชน
Mathurada Yongcharoen
"We are meticulous in every detail of the design for both CHAGEE branches in Chiang Mai to convey the northern Thai atmosphere, hoping both Chiang Mai residents and tourists will experience CHAGEE as a place that seamlessly blends novelty with familiarity."
เราใส่ใจทุกรายละเอียดในการออกแบบร้าน CHAGEE ทั้งสองสาขาในเชียงใหม่ เพื่อถ่ายทอดกลิ่นอายของภาคเหนือ และหวังว่าทั้งคนเชียงใหม่และนักท่องเที่ยวจะได้สัมผัสว่า CHAGEE คือพื้นที่ที่ผสานความแปลกใหม่เข้ากับความคุ้นเคยได้อย่างลงตัว

Key Entities

Organization

CHAGEE
An international tea brand that has expanded its operations into Chiang Mai, Thailand.

Place

Bangkok(กรุงเทพฯ)ℹ️
The capital city of Thailand, from which CHAGEE is expanding its operations.
Chiang Mai(เชียงใหม่)ℹ️
A major city in Northern Thailand where CHAGEE has opened its first two branches outside of Bangkok.
Central Chiangmai Airport
One of the two new CHAGEE branches opened in Chiang Mai, located on the 1st floor.
MAYA Chiang Mai
One of the two new CHAGEE branches opened in Chiang Mai, located on the G floor.

Person

Mathurada Yongcharoen(มธุรดา ยงเจริญ)
Marketing Director of CHAGEE Thailand, who provided statements about the brand's expansion and store design philosophy.