CH projects Q3 recovery via cost control and market expansion

MGR Online•Economy•6d ago

Reader Briefing

Charoen Industry Public Company Limited expects a significant business recovery in the second half of 2026 starting from the third quarter.

•Charoen Industry Public Company Limited reports a recovery signal in Q3/2026 driven by increased orders across several product groups.
•The company is shifting focus toward value-added products and expanding its domestic market and customer bases in America and Europe.
•Charoen Industry Public Company Limited is implementing LEAN systems and machinery technology to reduce costs and waste.
•The company is introducing new products, such as canned fish in olive oil and healthy snacks, to target health-conscious consumers.

Overview

•Charoen Industry Public Company Limited notes a clear recovery signal starting from Q3/2026.
•Charoen Industry Public Company Limited is increasing the proportion of value-added products to improve profitability and reduce reliance on traditional goods.
•Charoen Industry Public Company Limited is expanding SUMACO product distribution via convenience stores, supermarkets, and online channels.
•Charoen Industry Public Company Limited is expanding its new customer base in the American continent and neighboring countries while maintaining sales in Europe.
•Charoen Industry Public Company Limited is closely monitoring fish raw material situations due to challenges in quantity and procurement.
•Charoen Industry Public Company Limited has implemented LEAN systems and machinery technology to reduce unnecessary steps and waste in production.
•Prawit Srisaengnam states that proactive adjustments in markets and production efficiency will support the Q3/2026 recovery.
•Charoen Industry Public Company Limited is managing working capital, inventory levels, and trade accounts receivable to maintain liquidity.

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Key Quotes

Prawit Srisaengnam

"Proactive adjustments, including expanding into new markets, enhancing production efficiency with technology and LEAN systems, and increasing the proportion of high-value products, will be key factors supporting a clear recovery in Q3/2026 performance."

การปรับตัวเชิงรุกทั้งการขยายตลาดใหม่ การยกระดับประสิทธิภาพการผลิตด้วยเทคโนโลยีและระบบ LEAN รวมถึงการเพิ่มสัดส่วนสินค้ามูลค่าสูง จะเป็นปัจจัยสำคัญที่หนุนให้ผลประกอบการไตรมาส 3/2569 ฟื้นตัวอย่างชัดเจน

Key Entities

Organization

Charoen Industry Public Company Limited(บริษัท เจริญอุตสาหกรรม จำกัด (มหาชน))

A company that produces dried fruits, canned fish, and healthy snacks, referred to as CH.

Person

Prawit Srisaengnam(ประวิทย์ ศรีแสงนาม)

The Chief Executive Officer of Charoen Industry Public Company Limited.

Place

America(อเมริกา)ℹ️

A region where Charoen Industry Public Company Limited is expanding its new customer base.

Europe(ยุโรป)ℹ️

A market where Charoen Industry Public Company Limited is maintaining its sales levels.

Asia(เอเชีย)ℹ️

A market where Charoen Industry Public Company Limited experienced the loss of some customers.