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"Central" Takes 40% Stake in JD Sports Thailand to Boost Supersports Premium

"Central" Takes 40% Stake in JD Sports Thailand to Boost Supersports Premium

MGR Online•Economy•18d ago

Reader Briefing

Central Retail's CRCs Sports acquires a 40% stake in JD Sports Thailand to elevate Supersports into the premium sports lifestyle market and expand its brand portfolio.

  • •Central Retail's CRCs Sports has acquired a 40% stake in JD Sports Thailand.
  • •This strategic move aims to position Supersports in the premium sports lifestyle segment.
  • •The acquisition allows for access to global brands like Adidas and Nike, and over 30 other brands.
  • •The partnership is expected to significantly boost sales and market share in the sports lifestyle sector.

Overview

  • •CRCs Sports, part of Central Retail, has finalized a deal to acquire a 40% stake in JD Sports Thailand.
  • •This investment is driven by Central Retail's strategy to expand its sports and fashion businesses across all segments.
  • •JD Sports Thailand is a leading British sports fashion and lifestyle retailer with 15 stores in Thailand.
  • •JD Sports Thailand generates over 2,000 million THB in annual sales and aims for over 100% growth.
  • •JD Sports Thailand plans to expand its store network to 30 locations within 5 years, leveraging Central Group's retail spaces.
  • •The collaboration aims to significantly expand Supersports' market share, targeting 40% in the 35,000 million THB sports lifestyle market.
  • •The partnership integrates Sport Performance products from Supersports and Rev Runnr with Sport Lifestyle products from JD Sports.
  • •The collaboration is expected to elevate Supersports to become the number 1 sports retail leader in Southeast Asia.

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Key Quotes

Tai Chirathivat
"Investment in JD Sports Thailand reflects Central Retail's strategy to expand into all levels of sports and fashion, through joining forces with a global premium retail leader like JD Sports."
การลงทุนใน JD Sports Thailand สะท้อนยุทธศาสตร์ของ เซ็นทรัล รีเทล ในการขยายธุรกิจไปยังกลุ่มสปอร์ตและแฟชั่นทุกระดับ ผ่านการผนึกกำลังกับผู้นำค้าปลีกสินค้าพรีเมียมระดับโลกอย่าง JD Sports
Tai Chirathivat
"This collaboration will be a key driver to propel Supersports to become the number 1 leader in the sports retail market in Southeast Asia."
การผนึกกำลังในครั้งนี้จะเป็นแรงขับเคลื่อนสำคัญที่พา Supersports พุ่งทะยานสู่การเป็นเบอร์ 1 ผู้นำตลาดค้าปลีกสินค้ากีฬาในระดับภูมิภาคเอเชียตะวันออกเฉียงใต้ได้อย่างแข็งแกร่ง
Alexandre Amable
"The partnership with JD Sports Thailand is another strategic step in driving Supersports' growth and reinforcing our commitment to strengthening Thailand's sports retail ecosystem."
ความร่วมมือกับ JD Sports Thailand ถือเป็นอีกหนึ่งก้าวเชิงกลยุทธ์ในการขับเคลื่อนการเติบโตของ Supersports และตอกย้ำความมุ่งมั่นของเราในการเสริมความแข็งแกร่งให้กับอีโคซิสเต็มของธุรกิจค้าปลีกสินค้ากีฬาในไทย

Key Entities

Organization

Central Retail(เซ็นทรัล รีเทล)ℹ️
A conglomerate involved in the acquisition of JD Sports Thailand through its subsidiary CRCs Sports.
CRCs Sports(ซี อาร์ ซี สปอร์ต)
A subsidiary of Central Retail that manages Supersports and has acquired a 40% stake in JD Sports Thailand.
Supersports
A leading sports goods retailer in Thailand, managed by CRCs Sports, and a key player in the acquisition of JD Sports Thailand.
JD Sports Thailand
A British sports fashion and lifestyle retailer in Thailand, of which CRCs Sports has acquired a 40% stake.
JD Sportsℹ️
A global premium retail leader in sports and fashion, with which CRCs Sports is partnering through its Thai subsidiary.
Adidasℹ️
A global brand partner of JD Sports, which will gain increased distribution through the Supersports and JD Sports Thailand collaboration.
Nikeℹ️
A global brand partner of JD Sports, which will gain increased distribution through the Supersports and JD Sports Thailand collaboration.
New Balanceℹ️
A leading sports brand managed by JD Sports, which will benefit from expanded reach through the partnership.
Onℹ️
A sports brand managed by JD Sports, which will benefit from expanded reach through the partnership.
Rev Runnr
A sports retailer managed by CRCs Sports, whose product portfolio will be integrated with JD Sports Thailand's offerings.
Mono Store
A retail store managed within the Central Retail group, contributing to the overall retail network.
Central Group(กลุ่มเซ็นทรัล)ℹ️
The parent group of Central Retail, providing strategic retail space and market access for its subsidiaries' expansion plans.

Person

Tai Chirathivat(ไท จิราธิวัฒน์)
Chief Executive Officer of Central Retail Brand & Specialty (CRBS), providing strategic context for the JD Sports Thailand acquisition.
Alexandre Amable(อเล็กซองต์ อัมเบล)
Managing Director of CRCs Sports, highlighting the strategic importance of the JD Sports Thailand partnership for Supersports.