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Central Pattana Launches Grand Grand Sale 2026, 17th National Shopping Fest

Central Pattana Launches Grand Grand Sale 2026, 17th National Shopping Fest

MGR Online•Economy•23h ago

Reader Briefing

Central Pattana is organizing the 'Grand Grand Sale 2026' for the 17th consecutive year, aiming to boost mid-year spending and position Thailand as a global shopping destination, with over 30,000 brands and 13,000 stores participating.

  • •Central Pattana, in collaboration with government and private sector partners, is launching the 'Grand Grand Sale 2026'.
  • •This marks the 17th year of the national shopping festival, designed to create mid-year spending momentum.
  • •The event features over 30,000 brands and 13,000 participating stores nationwide, offering discounts up to 80%.
  • •The campaign aims to drive Thailand's economy and tourism by positioning it as a world-class shopping destination.

Overview

  • •Central Pattana, Central Retail, and leading private sector partners are launching the 'Grand Grand Sale 2026' national shopping festival.
  • •Dr. Nattakit Tangpoonsinthana stated this is the 17th consecutive year Central Pattana has driven the 'Mid-Year Shopping Season'.
  • •The 'Grand Grand Sale 2026' will take place from May 29, 2026, to July 19, 2026.
  • •The campaign involves over 30,000 brands and 13,000 leading stores nationwide, with discounts up to 80%.
  • •Central Pattana is investing 1,000 million baht to stimulate mid-year spending momentum and position Thailand as a global shopping destination.
  • •The event aims to drive economic circulation and vibrancy through shopping centers and Central department stores nationwide.
  • •The 'Grand Grand Sale 2026' offers prizes totaling over 3.49 million baht, including a condominium worth 3.39 million baht.
  • •The campaign is leveraging the global 'Sport Culture' trend, recognizing shared emotional DNA between sports cheering and shopping for excitement and securing deals.

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Key Quotes

Dr. Nattakit Tangpoonsinthana
"For 17 years, Central Pattana has continuously driven the country's 'Mid-Year Shopping Season,' evolving from a mid-year sales campaign into an annual national shopping festival that grows each year."
ตลอด 17 ปีที่เซ็นทรัลพัฒนา ร่วมผลักดัน ‘Mid-Year Shopping Season’ ของประเทศอย่างต่อเนื่อง และพัฒนาจากแคมเปญเซลล์กลางปี สู่การเป็นมหกรรมช้อประดับชาติที่เติบโตขึ้นทุกปี
Rawiwan Jirathivat
"For Central and Robinson departments, we are participating in the 'Grand Grand Sale 2026' campaign for the 17th consecutive year, offering both value and experiences that meet customer needs."
สำหรับห้างเซ็นทรัลและโรบินสันเราร่วมจัดแคมเปญ ‘Grand Grand Sale 2026’ ต่อเนื่องเป็นปีที่ 17 เพื่อมอบทั้งความคุ้มค่าและประสบการณ์ที่ตอบโจทย์ลูกค้า
Bonita Puy Young Woo
"Central Retail has joined forces with Central Pattana to launch another grand annual promotion campaign, Grand Grand Sale 2026, which is a signature event to continuously stimulate mid-year spending."
เซ็นทรัล รีเทล ได้ผนึกกำลังกับเซ็นทรัลพัฒนา เดินหน้าส่งแคมเปญโปรโมชันสุดยิ่งใหญ่ประจำปีอีกครั้ง ในชื่อ Grand Grand Sale 2026 ซึ่งถือเป็น Signature Event ที่จัดขึ้นเพื่อกระตุ้นการจับจ่ายในช่วงกลางปีมาอย่างต่อเนื่อง

Key Entities

Organization

Central Pattana(เซ็นทรัลพัฒนา)ℹ️
A leading Thai real estate developer and operator of Central shopping centers, organizing the 'Grand Grand Sale 2026'.
Tourism Authority of Thailand(การท่องเที่ยวแห่งประเทศไทย)ℹ️
A government organization partnering with Central Pattana for the 'Grand Grand Sale 2026'.
Central Retail(เซ็นทรัล รีเทล)ℹ️
A retail business group and partner in the 'Grand Grand Sale 2026' campaign.
College of Management, Mahidol University(วิทยาลัยการจัดการ มหาวิทยาลัยมหิดล)
An institution that provided insights into Thai 'Smartsumer' behavior in 2026, cited in relation to consumer decision-making.

Person

Lena-Mew(ลีน่า-หมิว)
Campaign Ambassadors for the 'Grand Grand Sale 2026' event, used to create emotional engagement with Gen Z through Fandom culture.
Dr. Nattakit Tangpoonsinthana(ดร.ณัฐกิตติ์ ตั้งพูลสินธนา)
Managing Director of Marketing at Central Pattana, providing commentary on the 'Grand Grand Sale' campaign.
Rawiwan Jirathivat(รวิศรา จิราธิวัฒน์)
President of Marketing, Central Retail Department Store, discussing the 'Grand Grand Sale 2026' from the perspective of Central and Robinson department stores.
Bonita Puy Young Woo(โบนิต้า ปุย แยง วู)
Assistant Managing Director of Marketing at Central Retail Corporation, detailing Central Retail's participation and strategy for the 'Grand Grand Sale 2026'.

Place

Escent Bangna
A condominium prize offered in the 'Grand Grand Sale 2026' promotion, valued at 3.39 million baht.
Centara Life Namba Hotel Osaka
A hotel prize for a 4-day, 3-night stay offered in the 'Grand Grand Sale 2026' promotion, valued at 108,000 baht.

Context

Sport Culture
A global trend being leveraged by the 'Grand Grand Sale 2026' to create excitement, drawing parallels between cheering for sports and the thrill of shopping.
Smartsumer
A term describing the modern Thai shopper who uses data, reviews, and technology like AI to make purchasing decisions, as identified by the College of Management, Mahidol University.