Central The 1 Credit Card Targets 140 Billion Spending by 2026

Khaosod•Economy•12d ago

Reader Briefing

Central The 1 Credit Card aims for a total spending target of 140,000 million baht by 2026 through the T1 Dynamic Points feature.

•Central The 1 Credit Card targets 7% spending growth to reach 140,000 million baht by 2026.
•The T1 Dynamic Points feature offers increased reward points every 15th of the month for participating brands.
•Spending through Central The 1 Credit Card reached 89,500 million baht as of August 2026.
•Market share as of June 2026 stood at 5.8%, nearly double the share from 2017.

Overview

•Central The 1 Credit Card reported 89,500 million baht in spending as of August 2026, representing 7% growth compared to the same period last year.
•Central The 1 Credit Card saw 59,000 new customer accounts as of August 2026, an 8% increase compared to the same period last year.
•Central The 1 Credit Card introduced the T1 Dynamic Points feature to provide flexible point accumulation for lifestyle categories within the Central Group.
•A Dynamic Points campaign at Luxe Galerie Central Chidlom on July 15, 2025, resulted in spending growth of 760%, while a campaign on May 15, 2026, saw growth of 1,400%.
•Market share for Central The 1 Credit Card was 5.8% in June 2026, compared to its launch year in 2017.
•Central The 1 Credit Card plans to expand T1 Dynamic Points to new categories and stores including Central Pattana and Central Restaurants Group.
•A specific campaign on September 15, 2026, offers 15 times The 1 points for spending at Muji, Matsukiyo, and CRG restaurants in Thailand.
•Chewin stated that T1 Dynamic Points succeeded by combining data insights from Krungsri Consumer and The 1 to match individual customer lifestyles.

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Key Quotes

Chewin

"The company is confident that it can penetrate the Co-brand credit card market, increase spending frequency, stimulate card spending, and create sustainable business growth for the company and its main partners."

บริษัทจึงเชื่อมั่นว่าจะสามารถรุกตลาดบัตรเครดิต Co-brand เพิ่มความถี่ในการใช้จ่ายผ่านบัตร กระตุ้นยอดใช้จ่ายผ่านบัตร และสร้างความเติบโตทางธุรกิจอย่างยั่งยืนให้กับบริษัทและพันธมิตรหลักของเรา

Key Entities

Organization

Central The 1 Credit Card(บัตรเครดิต เซ็นทรัล เดอะวัน)

A co-brand credit card provider targeting 140,000 million baht in spending by 2026.

Central Group(กลุ่มเซ็นทรัล)ℹ️

A main partner of Central The 1 Credit Card.

The 1ℹ️

A leading loyalty platform in the country and partner of Central The 1 Credit Card.

Central Pattana(เซ็นทรัล พัฒนา)ℹ️

An entity within Central Group that will be included in the expanded T1 Dynamic Points feature.

Central Restaurants Group(เซ็นทรัล เรสตอรองส์ กรุ๊ป)

An entity within Central Group that will be included in the expanded T1 Dynamic Points feature.

Muji(มูจิ)ℹ️

A Japanese-style store in the Central Group participating in the September 15, 2026 campaign.

Matsukiyo(มัทสึคิโยะ)

A Japanese-style store in the Central Group participating in the September 15, 2026 campaign.

CRG(ซีอาร์จี)

A restaurant group in the Central Group participating in the September 15, 2026 campaign.

Krungsri Consumer(กรุงศรี คอนซูมเมอร์)

An entity that provided data analysis to develop the T1 Dynamic Points feature.

Place

Luxe Galerie Central Chidlom(Luxe Galerie เซ็นทรัลชิดลม)

A location where Dynamic Points campaigns resulted in significant spending growth.

Person

Chewin(นายชีวิน)

A representative who discussed the growth targets and strategy of Central The 1 Credit Card.