Center One Heir develops new mall at Victory Monument

Thansettakij•Economy•2d ago

Reader Briefing

Narachai Kraijirotchot returns to the family business Center One to lead new developments and operational improvements.

•Narachai Kraijirotchot gained experience in management consulting and marketing before returning to Center One.
•Center One is preparing to reopen in full capacity in the fourth quarter of this year.
•Narachai Kraijirotchot is leading 'On Anu', a new community mall project at Victory Monument.
•The Kraijirotchot family views tenants as business partners rather than just customers.

•Narachai Kraijirotchot worked in management consulting to develop structured and organizational thinking skills before returning to the family business.
•Narachai Kraijirotchot worked in the mall industry from a tenant's perspective to understand marketing and tenant pain points.
•Narachai Kraijirotchot is developing 'On Anu', a community mall project based on consumer research and data regarding needs in the Victory Monument area.
•Center One is currently undergoing renovations and plans to reopen fully in the fourth quarter of this year.
•Center One currently has approximately 300-400 shops, while 'On Anu' has approximately 50-70 shops.
•Recent revenue for the business was approximately 170-180 million baht, with Ratchapon Kraijirotchot projecting long-term growth potential of 25%.
•Narachai Kraijirotchot prioritizes tenant and customer satisfaction over monetary KPIs.
•The Kraijirotchot family reduced rental fees by 80-90% during the COVID-19 pandemic to ensure tenant survival.

Full article content is available on the original source.

Narachai Kraijirotchot

"We do not view them as customers that much; we view them more as business partners."

เราไม่ได้มองเขาเป็นลูกค้าขนาดนั้น เรามองเขาเป็นพาร์ทเนอร์ทางธุรกิจมากกว่า

Ratchapon Kraijirotchot

"Parents are just like supporters, being the wind beneath the wings; if you want to do it, try it."

พ่อแม่แค่เหมือนเป็นคนคอยซัพพอร์ต เป็นลมใต้ปีก คุณอยากทำก็ลอง

Narachai Kraijirotchot(นราชัย)

The second-generation heir of Center One who worked in management consulting and marketing.

Ratchapon Kraijirotchot(รัชพล)

The father of Narachai Kraijirotchot and a leader in the family business.

Kraijirotchot Family(ครอบครัวไกรจิรโชติ)

The family owning and operating the Center One business.

Center One(เซ็นเตอร์วัน)ℹ️

A shopping mall located in the Victory Monument area currently under renovation.

On Anu(ออน อนุ)

A new community mall project developed by Narachai Kraijirotchot.

Victory Monument(อนุสาวรีย์ชัยฯ)

The location where Center One and On Anu are situated.