Call It A Day Pajama Brand by Chanita Siwipaphong

MGR Online•General•32m ago

Reader Briefing

Chanita Siwipaphong founded the pajama brand Call It A Day to provide comfort and emotional refreshment for women.

•Chanita Siwipaphong founded the pajama brand Call It A Day approximately 4 years ago.
•The brand focuses on women's pain points, such as the need for soft fabrics and designs that allow wearing without a bra.
•Call It A Day uses 100% genuine Cotton Satin and a specialized Super Soft process.
•The brand has produced over 20 patterns over 4 years, with new designs released every other month.

•Chanita Siwipaphong established Call It A Day after experiencing burnout in her marketing career.
•Call It A Day designs pajamas with three layers of fabric in the chest area to allow users to wear them without a bra.
•Chanita Siwipaphong designs all fabric patterns herself based on daily inspirations or customer requests via Instagram.
•Call It A Day target customers are 85-90% women aged between 25 and 40 years.
•Call It A Day offers two size options with chest measurements of 44 and 48 inches to simplify stock management.
•Call It A Day provides free gift wrapping year-round as a marketing strategy to encourage word-of-mouth referrals.
•Chanita Siwipaphong is currently testing new product lines including golf and tennis wear in small lots.
•Call It A Day has reached 20% of Chanita Siwipaphong's business growth goals due to low marketing spending.

Full article content is available on the original source.

Chanita Siwipaphong

"This brand was born 4 years ago."

แบรนด์นี้เกิดมาเมื่อ 4 ปีที่แล้วค่ะ

Chanita Siwipaphong

"Call It A Day is a brand that does not buy characters at all; I design the patterns myself."

Call It A Day เป็นแบรนด์ที่ไม่ซื้อคาแรคเตอร์เลย มุ้ยจะออกแบบลายเอง

Chanita Siwipaphong(ชนิตา สีวิภาพงษ์)

Founder and designer of the pajama brand Call It A Day.

Call It A Day

A pajama brand specializing in functional and cute designs for women.

Chulalongkorn University(จุฬาลงกรณ์มหาวิทยาลัย)ℹ️

The institution where Chanita Siwipaphong studied accounting.

Lingerie salon

The offline store located on the 3rd floor of Siam Paragon that sells Call It A Day products.

Siam Paragon(SIAM PARAGON)ℹ️

The location of the Lingerie salon offline store where Call It A Day is available.