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BRAND’S Extends 'Kon La Kreung' to July 31, 2026

BRAND’S Extends 'Kon La Kreung' to July 31, 2026

MGR Online•General•3d ago

Reader Briefing

BRAND’S extends its 'Kon La Kreung' campaign due to overwhelming consumer response, continuing to offer cashback rewards and reinforcing its commitment to supporting daily life.

  • •BRAND’S has extended its 'Kon La Kreung' campaign, originally running from January 19 - April 30, 2026, until July 31, 2026.
  • •The campaign offers various cashback incentives and rewards for purchasing and scanning BRAND’S chicken essence bottles.
  • •The extension aims to allow new consumers to participate and reward existing customers, reinforcing BRAND’S role as a daily companion.
  • •The initiative is part of the 'Drink BRAND’S, Scan the Bottle Number' loyalty platform.

Overview

  • •The 'Brand Kon La Kreung' campaign originally ran from January 19 - April 30, 2026.
  • •The 'Brand Kon La Kreung' campaign has been extended until July 31, 2026.
  • •Sunstry Beverage & Food (Thailand) Co., Ltd. announced the extension of the 'Brand Kon La Kreung' campaign.
  • •The campaign offers an immediate 50% refund for the first 3 bottles, up to 200 baht for 7 bottles, and up to 360 baht per month for 28 bottles.
  • •Over 250,000 consumers participated in the campaign, with over 2.5 million bottles scanned.
  • •The extension is a result of overwhelming positive response from consumers nationwide.
  • •Consumers can participate by registering via LINE Official Account @brandsworld and scanning the bottle number.
  • •The campaign aims to support the potential of Thai people by offering value and reinforcing BRAND’S as a daily consumer companion.

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Key Quotes

Jaturaporn Thanapornsangsuth
"The 'Brand Kon La Kreung' project launched in January 2026 under the loyalty platform 'Drink BRAND’S, Scan the Bottle Number' with an immediate 50% refund for the first 3 bottles."
โครงการ “แบรนด์คนละครึ่ง” ได้เปิดตัวเมื่อเดือนมกราคม 2026 ที่ผ่านมา เป็นโครงการภายใต้ลอยัลตี้แพลตฟอร์ม ‘ดื่มแบรนด์ สแกนเลขในขวด’ ผ่านสิทธิ์เงินคืนทันที 50%
Jaturaporn Thanapornsangsuth
"This campaign is not just a promotion, but a brand's intention to support the potential of Thai people every day."
แคมเปญนี้ไม่ใช่เพียงโปรโมชัน แต่เป็นความตั้งใจของแบรนด์ในการสนับสนุนศักยภาพของคนไทยในทุกวัน

Key Entities

Product

BRAND’S Chicken Essence(แบรนด์ซุปไก่สกัด)
A health supplement product featured in a promotional campaign offering cashback rewards.
PTT Fuel Card(บัตรเติมน้ำมัน ปตท.)
A prize offered in a promotional draw for consumers using BRAND'S chicken essence.

Organization

Sunstry Beverage & Food (Thailand) Co., Ltd.(บริษัท ซันโทรี่ เบเวอเรจ แอนด์ ฟู้ด(ประเทศไทย) จำกัด)
The company marketing and extending the BRAND’S promotional campaigns.
LINE Official Account @brandsworld
The official channel for consumers to register and find more details about the BRAND’S campaigns.
Seven Eleven(เซเว่น อีเลฟเว่น)
A retail partner offering exclusive bonuses for specific BRAND'S products.

Person

Jaturaporn Thanapornsangsuth(นางสาวจตุรพร ธนาพรสังสุทธิ์)
Senior Executive Vice President of Marketing, Thailand and Indochina for Sunstry Beverage & Food (Thailand) Co., Ltd., who commented on the campaign's success.

Service

TrueMoney Wallet
A payment platform through which consumers receive cashback rewards from the BRAND'S campaign.