BioActive+ Partners with EXBERRY® for Natural Color Innovation

MGR Online•Economy•2d ago

Reader Briefing

BioActive+ enters a strategic partnership with GNT Group's EXBERRY® to standardize natural coloring in premium health supplements.

•BioActive+ celebrates its one-year business anniversary in Thailand by forming a strategic partnership with EXBERRY®.
•The partnership focuses on integrating natural color innovation into premium health products.
•New 'Purple Plum' shade for Concentrated Liquid Collagen launched, starting May 5, 2026.
•BioActive+ projects a total revenue growth of 25%, reaching 3,500 million THB for the year.

Overview

•BioActive+ started using the new 'Purple Plum' shade for Concentrated Liquid Collagen on May 5, 2026, beginning with lot number 2605043048.
•Dr. Wassana Inthasaeng stated that BioActive+ prioritizes safety and transparency in order to provide the best long-term consumer experience.
•BioActive+ signed an MOU with EXBERRY® (GNT Group) to develop natural color solutions for wellness products in order to elevate industry standards.
•BioActive+ aims to achieve a total revenue growth of 25%, amounting to 3,500 million THB, resulting from strong performance in the supplement market.
•BioActive+ currently leads the collagen supplement market on TikTok and Shopee, prompting BioActive+ to expand distribution channels to 7-11 and international markets.
•Consumers will identify products with natural colors through the '100% Natural Colour' symbol on BioActive+ packaging.
•BioActive+ plans to expand business operations to international markets, including the USA, Europe, and Japan, in order to drive further revenue growth.

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Key Quotes

Dr. Wassana Inthasaeng

"For BioActive+, we believe that good innovation is not just about efficacy, but must also include safety, transparency, and a positive long-term consumer experience."

สำหรับ BiActive+ เราเชื่อว่านวัตกรรมที่ดี ไม่ใช่เพียงเรื่องของประสิทธิภาพ แต่ต้องรวมถึงความปลอดภัย ความโปร่งใส และประสบการณ์ที่ดีของผู้บริโภคในระยะยาวด้วย

Suttirak Subvijit

"Nowadays, consumers do not evaluate products based only on ingredients or results, but also on the overall product experience."

ปัจจุบันผู้บริโภคไม่ได้ประเมินผลิตภัณฑ์จากแค่อินกรีเดียนต์หรือผลลัพธ์เพียงอย่างเดียว แต่รวมถึง overall product experience ด้วย

Key Entities

Organization

BioActive Plus Co., Ltd.(บริษัท ไบโอแอคทีฟ พลัส จำกัด)

Premium health supplement manufacturer and owner of the BioActive+ brand in Thailand.

EXBERRY® / GNT Group

Netherlands-based global expert in natural color innovation partnering with BioActive+.

Person

Dr. Wassana Inthasaeng(ดร.วาสนา อินทะแสง)

Founder of BioActive Plus Co., Ltd.

Suttirak Subvijit(นายสุทธิรักษ์ ทรัพย์วิจิตร)

Co-founder of BioActive Plus Co., Ltd., responsible for Brand & Product Strategy.

Place

Park Hyatt Bangkok Hotel(โรงแรม Park Hyatt Bangkok)ℹ️

The venue for the official MOU signing ceremony between BioActive+ and EXBERRY®.