Big C & Dept. of Internal Trade Launch "Bagged Rice, United to Save" Event

Khaosod•Economy•3h ago

Reader Briefing

Big C and the Department of Internal Trade launch the 18th 'Bagged Rice, United to Save Across Thailand at Big C' campaign, expecting over 15% sales growth in rice and consumer goods.

•Big C and the Department of Internal Trade have launched the 'Bagged Rice, United to Save Across Thailand at Big C' campaign (18th edition).
•The campaign aims to stabilize rice prices, reduce household expenses, and boost sales of rice and consumer goods by over 15%.
•Promotions run from February 5 to April 1, 2026, across all Big C locations, including special deals and Royal Project rice.
•The collaboration is highlighted as a successful model for government-private sector partnership in supporting farmers and consumers.

Overview

•Big C collaborates with the Department of Internal Trade, Ministry of Commerce, to launch the "Bagged Rice, United to Save Across Thailand at Big C" campaign.
•Big C anticipates sales growth of over 15% for rice and consumer goods due to the campaign.
•Big C has served as a bridge between farmers, producers, and consumers for years, ensuring stability for farmers and affordable access to essentials for consumers.
•The Department of Internal Trade emphasizes its commitment to price stability for agricultural products and public cost of living, stating that cooperation with Big C is a prime example of government-private sector partnership.
•The "Bagged Rice, United to Save Across Thailand at Big C" event, the 18th of its kind, includes promotions across all Big C branches nationwide.
•Customers can purchase discounted items at Big C Hypermarkets, Markets, and Food Places from February 5 to April 1, 2026.
•Special promotions are available from February 5-18, 2026, and March 26 to April 1, 2026, with additional benefits for Big C members.
•This year's event features Jitlada bagged rice, a product from a Royal Project, as part of the campaign to connect quality rice with socially significant production sources.

Full article content is available on the original source.

Read on Khaosod (Thai Version)

Source: Khaosod (Original)

View Original Article

Key Quotes

Chantapat Panjanon

"The Department of Internal Trade has always prioritized creating stability in agricultural product prices and caring for the public's cost of living. Cooperation with the private sector like Big C is a good example of collaboration between government and private sectors."

กรมการค้าภายในให้ความสำคัญกับการสร้างเสถียรภาพด้านราคาสินค้าเกษตรและการดูแลค่าครองชีพของประชาชนมาโดยตลอด ความร่วมมือกับภาคเอกชนอย่างบิ๊กซี ถือเป็นตัวอย่างที่ดีของการทำงานร่วมกันระหว่างรัฐและเอกชน

Key Entities

Organization

Big C(บิ๊กซี)ℹ️

A retail company in Thailand, partnering with the Department of Internal Trade for a promotional campaign.

Department of Internal Trade(กรมการค้าภายใน)ℹ️

A government department under the Ministry of Commerce, collaborating with Big C to ensure stable prices and manage the cost of living.

Ministry of Commerce(กระทรวงพาณิชย์)ℹ️

The government ministry overseeing the Department of Internal Trade and its initiatives.

Person

Chantapat Panjanon(นายฉันทพัทธ์ ปัญจมานนท์)

Deputy Director-General of the Department of Internal Trade, Ministry of Commerce.

Law

Jitlada Bagged Rice(ข้าวสารถุงจิตรลดา)

Bagged rice from a Royal Project, included in the promotional campaign.