Best International launches Ariel AI for digital tourism

Thansettakij•Economy•5d ago

Reader Briefing

Best International introduces Ariel AI and the 6 PLUS strategy to enhance international tour services for digital-age travelers.

•Best International developed Ariel, an AI Wholesale Travel Assistant, to provide 24-hour tourism information and route recommendations.
•The company implemented the 6 PLUS strategy focusing on value, payment flexibility, and trust beyond just pricing.
•Best International utilizes a network of 14 partner distributors to offer routes tailored to different consumer groups.

Overview

•Modern travelers demand fast information, easy comparison of options, and the ability to inquire at their convenience.
•Best International developed Ariel AI Wholesale Travel Assistant to provide 24-hour information, route recommendations, and tourism answers.
•Ariel is developed under the concept 'Ariel – The Traveler from the Stars,' featuring a character from the planet Aurelia.
•Best International uses AI to allow personnel and distributors to focus more on detailed consulting that requires deep consumer understanding and experience.
•Best International implemented the 6 PLUS strategy covering pricing, installment payments, premiums, and benefits.
•The 6 PLUS strategy was designed because current travel decisions depend on value, payment flexibility, and provider reliability, not just price.
•Best International operates with a network of 14 partner distributors to present routes suitable for various consumer groups.

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Key Quotes

Best International

"This operation reflects the direction of the company's service development, which aims to link travel knowledge, technology, and personnel expertise to support travelers' needs at every stage, from seeking inspiration and choosing routes to pre-trip preparation."

การดำเนินการดังกล่าวสะท้อนถึงทิศทางการพัฒนาบริการของบริษัทฯ ที่ต้องการเชื่อมโยงความรู้ด้านการเดินทาง เทคโนโลยี และความเชี่ยวชาญของบุคลากร เพื่อรองรับความต้องการของนักเดินทางในทุกช่วงเวลา ตั้งแต่การค้นหาแรงบันดาลใจ เลือกเส้นทาง ไปจนถึงการเตรียมตัวก่อนออกเดินทาง

Key Entities

Organization

Best International

A company that developed the Ariel AI Wholesale Travel Assistant and the 6 PLUS strategy for international tour services.